Buzz Blockers, LLC | Application Preview
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General Information
Business Registration Number: 202402752DC
Location: Kennebunk, ME, United States
Length of Operation: 1-5
Number of Employees: 1-10 Employees
Annual Gross Income: Less than $100k
Annual Gross Expense: Less than $100k
Open to Loans: YES
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Funding Usage
With $50k plus our personal investment, we be in a good position to buy the inventory we need for a successful launch and still fund the necessary marketing and sales initiatives we need to be successful. Our market will initially be US only, but that still requires a large amount of sample product, business expenses and marketing spend. We will also need to pay for tooling costs as we expand. Ultimately, we want to onshore the injection molding to a local Maine company once we have the scale and funding to rationalize it. We intend to use local suppliers whenever possible.
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Business Plan
Buzz Blockers, LLC will take a multichannel approach with our sales strategy for our patent pending, "Mosquito Blocking Fence Toppers". We already have a manufacturer's representative with good connections in the industry we are trying to penetrate. Our sales channel strategy is as follows (not in order of importance): Channel 1 - E-commerce. We will be launching on Amazon, Wayfair and other online sales aggregators like Walmart, Target, etc. This will require investment in placement and online management to ensure appropriate ranking within the online platforms. We will also sell direct from our website, but this is not expected to be a primary driver for revenue. Channel 2 - Hardware Retail Stores. We will work to get our products placed in both local and national chain hardware stores like Ace, Lowes, Home Depot. The national chains are a longer-term prospect, but smaller regional and local hardware retail locations will be attainable in year one. Our margins are as such to allow for attractive retail margins and still be highly profitable for our organization. The retail strategy will also improve our e-commerce success due to customers seeing the product in real life and then price shopping it online. Channel 3: Fence installers, Landscapers. We plan to send sample kits out to fence installers/distributors in key markets to capture business at the point of sale when fence decisions are being made. The incremental expense of our product is nominal as compared to the total expense of fence purchase and installation and offers a nice opportunity for the installer to make additional margin on the mark up. This model is wholesale and will require little or no expense for packaging allowing for more aggressive pricing tiers for large installation customers. Channel 4: Vinyl fence manufacturers. Once we have received our final design and utility patents later this year, we will explore licensing this product to large fence manufacturers. This annuity will help to fund future growth of the organization as we develop new versions of the product with additional features and value. While we realize this will cannibalize some of the point of sale business, we believe that with appropriate brand development and long-term downstream marketing initiatives will protect our install base and new customers that are adding our products to existing fences. Our patent pending fence topper is one of those simple ideas that make customers say, "why didn't I think of that?" We have extremely attractive margins and a well-developed go to market strategy that is not reliant on any single approach to be successful. We are tapping into a very large market opportunity by joining mosquito prevention and garden aesthetics. The concept of using oil torches to repel mosquitos is well established, but the existing bamboo torch methodology of doing so is unattractive, difficult and expensive due to product lifespan being very limited. Our product is simple, effective and will last years. Beyond the product, we have a deep bench of experience on the team. I have a background in sales, marketing and sales management. My partner, and husband, has run businesses in excess of $400M annual revenue managed multiple mergers and acquisitions and lead entire organizations. Our lead sales representative has owned landscaping and pool businesses and is well connected in the markets we intend to penetrate. Our business model is sound with exceptionally attractive profit margins. Our product is fully developed, and our supply chain is established. Our target is to grow our business to $5M by FY29.
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Self Identified Competition
One of the excellent things about this product is that there are no direct competitors, and thanks to our pending patent we can keep it that way for the foreseeable future. The only thing close to a competitor would be tiki torches that are generally more expensive, more difficult and less aesthetically appealing. Our product is a new and innovative solution to a well established problem. If you have a deck or a fence with posts, this product will mount seamlessly and provide a full perimeter to protect your family from mosquitos. We are first to market with this product.
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