Shugs Hey Sugar | Application Preview
Shugs Hey Sugar is seeking government grants to support the expansion of their business through online commerce and the establishment of a new location 60 miles away. The funding will be used for setting up a technical webpage and e-commerce platform.
The business plan focuses on leveraging social media to drive growth, with an anticipated increase of 1000% in reach and sales as they connect with customers in different regions. They aim to create jobs in their new location by manufacturing homemade products using safe, natural ingredients.
The motivation for Shugs Hey Sugar centers around improving lives with their products, which are designed to be free of harsh chemicals. They emphasize education about the benefits of herbs and natural oils, promoting a healthier choice for skin care. The business is also a personal initiative to provide financial support for the owner's family, particularly for aging parents.
Shugs competes with Bath and Body Works but distinguishes itself through customer engagement. Unlike traditional retail experiences where customers purchase products without prior interaction, Shugs offers the chance to try products, like sugar scrubs, in-store before buying. This hands-on approach fosters education and connection, enhancing the overall shopping experience and ensuring customers know how the products will impact their skin. The overall mission is to make everyone feel sweet like sugar.
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General Information
Business Registration Number: 25347-22
Location: Las Cruces, NM, United States
Length of Operation: 1-5
Number of Employees: 1-10 Employees
Annual Gross Income: Less than $100k
Annual Gross Expense: Less than $100k
Open to Loans: NO
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Funding Usage
If granted the opportunity to grow our business we will create a online commerce, and additionally create a new location in a town 60 miles away. This funding will help with the technical webpage set up, and commerce.
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Business Plan
Our intention is to grow through e-commerce utilizing the social media platforms, we anticipate that our growth will increase by 1000%, as we will be able to reach other regions. Our anticipation to create another location in our sister city is to provide jobs in manufacturing our homemade products. Our reason for creating our business is to better the lives through the products we are utilizing. Many products contain chemicals that are harsh and harmful to the skin. Through better education of herbs and natural oils we are able to create a better environment for the skin we live in. The incentive to our store is that many items can be made same day as we use ingredients that are everyday purchasable. My overall intention is to assist my daughter and family financially. My father a very hard working man has done so much for our family financially, and I feel given the opportunity for growth we would be able to take care of him and my mother as they age.
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Self Identified Competition
Bath and Body Works Our business is similar in the sense that we are providing a service, however the difference is in service provided. Example: On of our products is a sugar scrub these are created to exfoliate the skin, ingredients: we use sugar or salt, coconut oil or castor oil, and add essential oils for scent and have the ability to create in store. Each person that wants to purchase has the ability to try before they buy. Most stores you have no interaction with the person regarding the product, you have to buy and then try. That was a thing of the past until we created Shugs and people enjoy the ability to partake in the education of what they are receiving to use on body and how it will affect them. Our business is called Shugs, we want everyone to feel sweet like sugar!
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Contact Applicant
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