Frolic & Fun Indoor Playground | Application Preview
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General Information
Business Registration Number: UB271302
Location: Sioux Falls, SD, United States
Length of Operation: 1-5
Number of Employees: 1-10 Employees
Annual Gross Income: $250k to $500k
Annual Gross Expense: $250k to $500k
Open to Loans: YES
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Funding Usage
This is a start up business with a large initial cost over the annual gross expense. This includes equipment & installation ($265,000), remodel( $200,000), furnishings ($20,000), and marketing ($20,000) The annual gross expense includes the following: * building lease, insurance, permits, and utilities averaging $180,000/ year. *employee wages averaging $110,000/year. *inventory $40-60,000/ year. *employee training $120/year.
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Business Plan
We plan to use our extensive knowledge of area activities to leverage the utilization of an indoor playground. We are hedging the current and future demographics of our area, and the chaos of climate change in tandem with the already unpredictable Midwestern seasons to drive more business indoors, and still be a space that appeals to a wide age group. We plan on filling in low utilization time gaps with private event promotions, and maintaining steady and predictable hours. We will also tap into the ever growing demographic of youth groups who have long been craving for growth within the third space market. We have a robust entrepreneurial environment that has sufficiently formed coalitions to drive growth and localized community support. In addition to, over the next five years, Frolic & Fun Indoor Playground can achieve growth through a combination of strategies aimed at expanding its customer base, increasing revenue streams, and enhancing brand visibility. Here's how the business can grow: Expansion to New Locations: Identify opportunities to expand Frolic & Fun into new markets with high population density and a strong demand for family entertainment. This may involve opening additional branches in neighboring cities or regions, leveraging the success and brand recognition of the existing location. Diversification of Offerings: Introduce new attractions, amenities, and services to attract a wider audience and encourage repeat visits. This could include adding themed play areas, interactive exhibits, educational workshops, or fitness classes for children and families. Partnerships and Collaborations: Form strategic partnerships with local businesses, schools, community organizations, and event planners to host joint promotions, workshops, and special events. Collaborating with complementary businesses can help expand Frolic & Fun's reach and attract new customers. Enhanced Marketing and Promotion: Invest in targeted marketing campaigns across multiple channels including social media, digital advertising, email newsletters, and community events. Implement loyalty programs, referral incentives, and discounts for repeat customers to encourage loyalty and word-of-mouth referrals. Online Presence and E-commerce: Develop an online platform to sell merchandise, gift cards, and party packages, expanding Frolic & Fun's reach beyond physical locations. Offer virtual tours, interactive content, and online booking capabilities to engage customers and drive online sales. Customer Experience and Engagement: Continuously improve the customer experience by soliciting feedback, implementing suggestions, and addressing concerns promptly. Focus on providing exceptional service, maintaining cleanliness, and ensuring safety to build customer trust and loyalty. Investment in Technology: Embrace technology solutions such as mobile apps, RFID wristbands, and digital signage to streamline operations, enhance guest experience, and collect valuable data for analytics and personalized marketing. Community Involvement: Actively participate in community events, sponsorships, and charitable initiatives to demonstrate Frolic & Fun's commitment to social responsibility and community enrichment. Engage with local schools, daycare centers, and parent groups to build relationships and foster goodwill. drive By pursuing these growth strategies, Frolic & Fun Indoor Playground can position itself as a leading destination for family entertainment, revenue growth, and solidify its presence in the market over the next five years. Regular monitoring of key performance indicators and market trends will be essential to adapt and evolve in response to changing customer preferences and competitive dynamics. Investors should consider investing in Frolic & Fun Indoor Playground for several compelling reasons: Growing Market Demand: There is a growing demand for family-friendly entertainment options, particularly indoor playgrounds, in urban areas like Sioux Falls. Frolic & Fun Indoor Playground addresses this demand by providing a unique and comprehensive entertainment destination for families with children up to 13 years old. Diversified Revenue Streams: Frolic & Fun Indoor Playground offers multiple revenue streams including admission fees, food and beverage sales, merchandise sales, party bookings, and sponsorship opportunities. This diversified approach helps mitigate risk and maximize revenue potential. Recession-Resistant Business Model: The demand for family entertainment tends to remain stable even during economic downturns, making Frolic & Fun Indoor Playground a recession-resistant business model. Families prioritize spending on experiences and quality time together, making Frolic & Fun Indoor Playground a valuable investment even in uncertain economic times. Scalability and Growth Potential: Frolic & Fun Indoor Playground has the potential for scalability and expansion into new markets. By establishing a successful prototype in Sioux Falls, the business can replicate its model in other cities and regions, leveraging brand recognition and operational expertise for growth. Strong Management Team: Frolic & Fun Indoor Playground is led by a dedicated and experienced management team with expertise in education, hospitality, and business management. We have a passion for providing exceptional experiences for families and commitment to operational excellence are key strengths of the business. Community Impact: Frolic & Fun Indoor Playground is committed to making a positive impact on the community by providing a safe, inclusive, and educational environment for children and families. Investors can align themselves with a socially responsible business that contributes to the well-being and enrichment of the local community. Potential for High Returns: With a solid business model, strong market demand, and effective execution, Frolic & Fun Indoor Playground has the potential to deliver attractive returns on investment for shareholders. As the business grows and expands, investors can benefit from capital appreciation and dividend payouts. Overall, investors should consider Frolic & Fun Indoor Playground as a confident investment opportunity due to its strong market position, diversified revenue streams, scalability, experienced management team, and potential for high returns in the growing family entertainment industry.
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Self Identified Competition
Washington Pavilion's Kirby Science Discovery Center Skyzone Trampoline Park Air Madness Frolic & Fun has drop in unlimited day passes. This varies from both Skyzone and Air Madness, which only allow for scheduled time slots for 60-90 minutes. The admissions for a limited time of use is comparable to Frolic & Fun's full day pass, allowing enhanced engagement for similar pay. Washington Pavillion has varied activities, but most focus on academic engagement rather than Frolic & Fun's kinetic free play.
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Contact Applicant
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