Touba Coffee and Beignets | Application Preview
Touba Coffee and Beignets is applying for a $50,000 government grant to support the launch and marketing of SubSaharian Taste, a food truck restaurant in Lake Stevens, Washington, founded by Adama Seye, a passionate Senegalese cook. The funding will enable the business to operate until it becomes self-sustaining.
SubSaharian Taste aims to introduce and promote Senegalese cuisine in a region where it is currently underrepresented. Since its inception in June 2021, the plan has focused on diversifying local food options through various marketing strategies, including fliers, internet advertising, social media, and seasonal promotions.
The business model is centered on a business-to-consumer (B2C) approach, targeting a diverse, family-friendly customer base with homemade-style dishes appealing to all ages and social backgrounds. SubSaharian Taste will be the first food truck in Lake Stevens to offer West African cuisine, providing a unique and competitive selection of healthy, large-portion meals at affordable prices.
Signature offerings will include freshly made curries, stews served with rice or fonio, Chicken Yassa, and beignets for dessert, all made from locally sourced ingredients. The goal is to highlight the flavors of Senegal while maintaining a focus on health and taste.
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General Information
Business Registration Number: Touba Coffee and Beignets
Location: Lake Stevens, WA, United States
Length of Operation: 1-5
Number of Employees: 1-10 Employees
Annual Gross Income: Less than $100k
Annual Gross Expense: Less than $100k
Open to Loans: YES
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Funding Usage
The purpose of this business plan is to secure a $50,000 grant to fund the purchase and marketing of a food truck restaurant (Subsaharian Taste) in Lake Stevens Washington. SubSaharian Taste is founded by Adama Seye, a Senegalese woman who loves to cook and serve people. This investment will help the company to begin and continue operations until the company become self sustaining.
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Business Plan
SubSaharian Taste was conceived in June 2021 when l moved to the State of Washington and realized that there was not much Subsaharian cuisine especially Senegalese. The goal is to add diversity and promote the healthy tasty Senegalese cuisine. SubSaharian Taste will market its products and services through the following methods and sales channels: - fliers - Internet ads - social media - seasonal marketing Subsaharian Taste will market its products through social media, word of mouth. marketing and mailbox flyers. Business Model The business model of SubSaharian Taste will primarily be business to consumer (b2c), and as such will organize efforts to appeal to customers in this target market. Business to Consumer Market Our customer base is very diverse and family friendly. Our food line is very homemade oriented. This will allow us to attract customer of all ages and social status.
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Self Identified Competition
SubSaharian Taste will be the first food truck offering western African cuisine in the Lake Stevens. Our product will be unique and very competitive in term taste and health. SubSaharian Taste will sell freshly made curries and stew served with rice or ancient grain (fonio), Chicken Yassa and beignets for dessert. The products will be made with locally sourced ingredients. The food will be promoted as having large portion sizes at a cheap price, healthy and delicious. SubSaharian Taste will be the first food truck offering western African cuisine in the Lake Stevens. Our product will be unique and very competitive in term taste and health.
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Contact Applicant
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