Lokee LLC | Application Preview
Lokee LLC is seeking government grants for several improvements to their restaurant and bar, including modifications to their HVAC exhaust system to enhance air quality, electrical upgrades for food service equipment, and public storefront signage for advertising.
The business, called Lo-kee Restaurant and Bar, is located in a growing area of Downtown Suffolk, VA, featuring modern aesthetics with street-level visibility. Its strategy focuses on attracting local residents and visitors by offering promotions like Hookah Happy Hour and discounts during quieter periods to appeal to a diverse clientele. This includes incentives on hookah rentals, flavors, and drinks to encourage social gatherings and attract new customers.
The application emphasizes the importance of a lively atmosphere supported by an engaging soundtrack. By incorporating mobile jukebox apps, Lo-kee aims to enhance customer experience, allowing patrons to influence the music selection, which sets them apart from traditional bars. This modern approach targets the youth demographic, particularly college students, making it a unique venue in the area.
Lokee acknowledges the competition from establishments like Renee’s Restaurant and Lounge, Barons Pub, and High Tide, but highlights a competitive edge by addressing the gap in adult entertainment options in Suffolk. They propose to create a relaxed environment where patrons can unwind after work, socialize, and enjoy a mix of dining and entertainment, distinct from typical sports bars or clubs.
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General Information
Business Registration Number: 991379093
Location: Suffolk, VA, United States
Length of Operation: 1-5
Number of Employees: 1-10 Employees
Annual Gross Income: $100k to $250k
Annual Gross Expense: Less than $100k
Open to Loans: YES
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Funding Usage
HVAC mechanical exhaust system modification for air quality protection of the restaurant. Electrical upgrades to update food service equipment which would improve food sales. Public storefront Signage for advertising.
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Business Plan
Lo-kee Restaurant and Bar is in the expanding part of Downtown Suffolk, VA area where our establishment is at street level have new plate-glass windows and contemporary interior aesthetics. Residents will have the ability to walk to our establishment along with other local businesses. We will promote through time with Hookah Happy hour and promotions. We believe consumers love a good deal, and a good reason to do something more unique. For our less busy hours or weekdays, provide discount promotions. Great deals would include a discount on the hookah rental, specific flavors or bundles, or, of course, drinks--nobody can pass up a good happy hour opportunity. We will provide discounted drinks of which may also encourage non-hookah smokers to come chill or hang-out with their hookah-smoking friends of which we feel would be great tactic for reaching new customers. Our laidback vibe would not be complete without the perfect soundtrack. Typical background music functions too much like elevator music and doesn't really engage consumers from my research and observations. For increased customer satisfaction and longer stays, We want to give our customers a say in the music playing. Jukeboxes have been a classic component of the bar experience for decades, but even more popular today are mobile jukebox apps that let customers pick songs and vote on your pre-approved playlist without leaving their seats. Considering that studies show hookah bars are gaining popularity with the youth, especially college students, a mobile and social component would really set our lounge apart from our competitors. Lo-kee provides Jukebox music entertainment through Touch Tunes.
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Self Identified Competition
Renee’s Restaurant and Lounge Barons Pub High Tide Problem In the city of Suffolk our hardworking citizens are at a disadvantage of adult entertainment due to a lack of Bars and lounges in the area. Citizens should have a place to go to after a long day of work as to where they should have the opportunity to relax, socialize in a positive calm environment. Consumers would have access to a great destination not only for shisha smokers, but also for anyone looking to relax in a laidback environment, hear some good music and escape the typical sports bar or club scenes. Our Restaurant and Bar would strike the delicate balance between a low- key restaurant and social bar atmosphere.
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