Cloverleaf Nook | Application Preview
Cloverleaf Nook is seeking government grants to support the decoration and furnishing of a new retail space. The funding will cover contractor services, furniture, supplies, upfront expenses like utility deposits, initial inventory, and additional insurance. The business plans to host a ribbon-cutting event upon reopening.
The business aims to fill a niche by offering unique experiences centered around natural wellness, including workshops on making wellness products, bulk tea options, and a social space for events and tea tastings. Cloverleaf Nook also intends to support local artisans by providing them with a free space to sell their creations, taking a percentage of their profits to foster creativity and community.
Approval for funding is backed by growing public interest in natural wellness and the lack of resources available for safe, effective self-care. The co-owners are committed to promoting natural health and are pursuing certification as Master Herbalists. Personal experiences, such as one co-owner's success in managing depression and aiding her son's health challenges, underscore their commitment and expertise. Their woman-owned business has already established a loyal customer base and aims to expand its reach and impact.
Cloverleaf Nook views local wellness artisans as partners rather than competitors, seeking to collaborate and bring together diverse natural products that are currently scattered across the region. Unlike other practices that may offer pill-based supplements, Cloverleaf Nook focuses on teas, oils, tinctures, and organic skin care, emphasizing education about the plants they use.
Their competitive advantage lies in their research, education, and personal commitment to the community. They recognize a strong demand for affordable, non-toxic alternatives to conventional health and beauty products. By prioritizing U.S.-based small businesses and sharing personal stories about their family's health journeys, Cloverleaf Nook aims to foster trust and establish themselves as a vital resource for natural wellness in their area.
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General Information
Business Registration Number: 10-934450538F-001
Location: Culpeper, VA, United States
Length of Operation: 1-5
Number of Employees: 1-10 Employees
Annual Gross Income: Less than $100k
Annual Gross Expense: Less than $100k
Open to Loans: YES
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Funding Usage
We are requesting fund to decorate and furnish (contractors, furniture, supplies) a new space and pay required upfront expenses that include a deposit on a new space, initiating account for utilities, stocking new products in inventory, additional insurance for new building. We intend to host a ribbon cutting event as well when we are able to reopen.
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Business Plan
Provide unique offerings for our area to include events to learn how to make your own natural wellness products, provide bulk tea offering as well as a social space in the store for events and tea tasting. Provide free space for local artisans to sell their wares, for which we will take a % of profits, allowing new artists a risk free environment to work toward their own dream while increasing our business profitability as well. There is a growing interest in trusted natural wellness and beauty products and limited resources to learn safe and effective ways to take care of ourselves naturally. We are not only owners, but practitioners of using natural products to support our families' health. We aren't only hear to sell quality products but to teach others safe ways to care for themselves. Both co-owners are working toward a Certification as Master Herbalists and will complete this certification course in mid May 2024. Additionally, co-owner, Andi has used natural wellness to help eliminate debilitating depression and help her son, suffering from Crohns Disease improve his health incredibly. In a few short months, our woman-owned, wellness-focused gift shop has financed our business and grown a strong and loyal customer base, all without a strategic store front location. We are ready to do more and support more people in our community. We believe in natural health, community, and giving back. We are passionate about what we provide and it shows.
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Self Identified Competition
We don't see any true competitors, we see partners. There are local wellness-focus artisans that share the same passion, many we'd like to work with to have their products in our store. We have these things in our area, but seldom in the same place. We will pull this community together to help those that struggle to find these natural products. These amazing products are spread out throughout towns and counties, we will pull these together. There are natural medical practices that offer natural plant-based supplements as well, however Cloverleaf Nook will steer clear of pill based supplements. Instead we will have teas, natural oils, tinctures and ointments as well as organic skin care products and will use our education to highlight the studies and historical use of plants. We are not health care practitioners, but a resource for learning, sourcing, and provide access to natural, clean, organic wellness products for gifts, pampering, and feeling better. Research, education, compassion and personal experience with what we offer. Every day we are open our customers tell us we need to be in the heart of town where everyone can find us. There are people craving an alternative to over the counter remedies and skin care that is affordable and easy to find. We've also found that our mission to ensure we only work with quality, U.S. based small businesses is important in our community. Additionally, having true and honest stories about how we've helped our own families makes our interactions personal. We don't discourage allopathic health care - - we just simply want to remove toxins from those products our customers use daily that allow for less negative reaction when you just want to do something good for you!
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Contact Applicant
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