Willing Wellness Ventures | Application Preview
Willing Wellness Ventures is applying for government grants to transform a historic church building into a wellness center aimed at providing a communal space for relaxation and rejuvenation. The envisioned center will feature stone saunas, unlimited tea, cold plunges, and designated areas for napping and meditation.
The business plan focuses on creating excitement around the renovation process through social media engagement, allowing potential customers to follow the journey. By offering a unique experience, the founders aim to generate organic word-of-mouth promotion alongside targeted Facebook and Instagram ads. Their goal is to establish a strong community culture that fosters connection and well-being. Within 3-5 years, they plan to expand by opening a second location in a nearby city.
The rationale for funding is underscored by the rising demand for health and wellness spaces, particularly as modern generations seek in-person connection. Willing Wellness Ventures is dedicated to building a sustainable and community-oriented business rather than just seeking quick profits.
In the competitive landscape, their main rivals in Rochester, NY are Lumos and Amor Saunas, which operate smaller, individual-focused venues. Unlike these competitors, Willing Wellness Ventures aims to offer a communal banya-style experience that promotes group interaction and wellness, filling a unique niche in the local market.
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General Information
Business Registration Number: 7232556
Location: WEBSTER, NY, United States
Length of Operation: 1-5
Number of Employees: 1-10 Employees
Annual Gross Income: Less than $100k
Annual Gross Expense: Less than $100k
Open to Loans: YES
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Funding Usage
Purchase an old beautiful historic church building, abate and renovate it in a center where people in the community can come relax and refresh. Stone saunas, unlimited tea, beautiful aesthetics, and cold plunges also will have nap and meditation areas
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Business Plan
Open. Leverage social media and have people follow us on the build and renovations to build momentum. Create such an incredible experience people tell their friends by word of mouth or social media posts. Will also use Facebook/Instagram ads to build momentum and promote specials. Create a culture. In 3-5 years with revenue from first location open second one in next city over. Health and wellness is exploding right now and the next generation is yearning for a place where they can connect with people in person. We offer both. We arent just looking to make a quick buck but build something for the future and the community and do something we love.
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Self Identified Competition
Our Top 2 competitors in Rochester, NY are: Lumos- They offer pay per service infrared sauna and cold plunge sessions. They have several smaller locations around the city. These are private and time oriented. Amor Saunas- Has one location and does almost the same thing as Lumos but much smaller. No one else in out city is doing what we are. We want to create a community experience that revolves around health with others. Lumos and Amor both are for the individual and not like the traditional banyas of old. We want to bring that back to our city. A place to come relax and refresh
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Contact Applicant
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