Reign in Indy LLC | Application Preview
Reign in Indy LLC is seeking a $100,000 government grant to stabilize and enhance their advertising efforts, which are critical for consistent revenue generation. They face challenges with cash flow due to long payout periods from affiliate platforms, leading to disruptions in ad campaigns and even bans from some platforms due to declined cards.
The company's business plan revolves around launching "Broactive," a men's product and coaching brand focused on the mental, physical, and spiritual well-being of adult males. This e-commerce initiative is designed around a box-subscription model, targeting an average order value of $97, with a goal of reaching one million customers within five years.
The funding would not only help sustain advertising but also allow for significant scaling into e-commerce. The founder's personal story, including overcoming a severe stutter and the subsequent drive to promote mental health, underlines the mission of the brand. The brand aims to make a positive impact on the lives of men, helping them improve their well-being, relationships, and decision-making.
Key competitive threats include established brands like Dollar Shave Club and Gentleman’s Box, but Broactive stands out by genuinely caring for men beyond just selling products. Their unique selling proposition includes a training program to help men navigate relationships and life challenges. With the requested funding, the founder believes the business could potentially reach a valuation of $150 million within 18 months.
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General Information
Business Registration Number: 844998333
Location: Indianapolis, IN, United States
Length of Operation: 1
Number of Employees:
Annual Gross Income:
Annual Gross Expense:
Open to Loans: YES
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Funding Usage
One challenge we had all through has been keeping our ads running. Without this, we can’t make money consistently. Affiliate platforms take up to a month to payout our income. And sometime we have had to stop running ads. The sad effect of this has been getting banned on ad platforms because our cards were declined. With $100,000 in capital, we can keep the ads running, and this gives us both cash flow and ability to scale and expand into ecommerce properties.
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Business Plan
We are already laying the pipeworks for a men’s product/coaching brand with a mission to cater to the mental, physical and spiritual health of adult males. The Broactive brand will be an e-commerce entity built on a box-subscription model with an AOV of $97. In 5 years, we plan on having a million customers. Some people want to own the world. Some of us just want to make it more beautiful. At the bedrock of all our businesses, the goal has always been to support all-round wellbeing of our target markets because we believe healthy people make better decisions and become better parents. I was born with a severe stutter that crippled all communication for me till I was in my 20s. This put me in the crosshairs of bullies and abusers and fueled early feelings of depression. Two good things came out of it though. 1.) I learned to write like my life depended on it. And this is how I became a respected copywriter. I can sell anything. Our ROI on advertising is typically 3.5x. 2.) My “dark years” impressed on my the utter misery of a poor mental health. Many men still walk the earth in a fog. Not present or in the moment with friends and family. Investors will save money on marketing (not needing to hire expensive marketers) because I am up to the task. At the same time, they get the rare opportunity to make a ton of profit from making a real difference in the lives of fathers and would-be fathers across the country.
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Self Identified Competition
Since our target is men 25-45 years old, our competition include dollar shave club Gentleman’s Box Fashionista for Men Perfect. The competition has great products no doubt, a deep pocket and the advantage of time. What they do not have is an image of truly caring for men. They’re just selling. What makes us different with Broactive is our front end offer which is a training for men on navigating the whirlpool of relationships, as well as becoming their very best in life. The training will be soul-deep, and so will the impact of our brand. I believe with enough resources, I can take this business to $150 million in 18 months.
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