Kinetic Running Unlimited | Application Preview
Kinetic Running Unlimited is seeking government grant funding to enhance its e-commerce running apparel business. The requested funds will be allocated towards developing and prototyping new clothing items and supporting marketing initiatives.
The business plan emphasizes leveraging profits to expand marketing reach, including influencer advertising. As the company grows, it intends to hire in-house designers to create innovative designs that lead the running apparel market. Additionally, Kinetic Running Unlimited plans to host running events in major cities and participate in significant marathons, with future aspirations to sponsor emerging athletes and bid on collegiate team uniform partnerships.
The rationale for grant approval highlights a promising return on investment, with the running apparel market projected to grow from USD 13.07 billion in 2023 to USD 16.30 billion by 2028, reflecting a compound annual growth rate of 4.51% over the next five years.
In terms of competition, Kinetic Running Unlimited faces established small startups like Tracksmith, Bandit, and Saysky. However, the company aims to differentiate itself through meticulous attention to detail, functionality, and design simplicity. Its commitment to prioritizing customer needs in every aspect of product development and packaging is expected to foster strong customer retention and set a standard of excellence in the industry.
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General Information
Business Registration Number: LC014499646
Location: Saint Charles, MO, United States
Length of Operation: 1-5
Number of Employees: 1-10 Employees
Annual Gross Income: Less than $100k
Annual Gross Expense: Less than $100k
Open to Loans: YES
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Funding Usage
I am a running apparel clothing company which focuses on sales via e-commerce. Funds requested would be used to assist in the development and prototyping of new apparel. As well as help fund some portion of marketing efforts.
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Business Plan
I will use company profits to continue to develop better and farther reaching audiences with marketing and influencer ads. As the company grows we would hire in house designers to continuously develop unique and innovative designs that set the pace for the running apparel industry. Hosting racing and club events in major cities as well as being present in every world major marathon events. Eventually sponsoring up and coming athletes as well as reaching out to bid for collegiate team uniforms sponsorship. This is a good question with probably the most reasonable answer being a guarantee return on investment. Secondly I would say this is an opportunity to invest in a market that has a CARG of 4.51% for the next 5yrs. As well The Running Apparel Market size is expected to grow from USD 13.07 billion in 2023 to USD 16.30 billion by 2028 Source: https://www.mordorintelligence.com/industry-reports/running-apparel-market
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Self Identified Competition
Our major competition would be from similar small start up companies that would however have an upper hand having been in development for a few years. This would include companies like Tracksmith , Bandit, and Saysky. Our attention to detail and functionality as well as design simplicity will set us apart from our competitors. As well as the intent to grow in both size and market share over personal profits. This company will set a culture not only within its operational confines but within the industry for expected excellence. Customers will have no choice but to feel confident that they were considered in every aspect of development of every single product from socks,hats,tops and bottoms. To the packaging their purchases are delivered in. Customer retention is of top priority.
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Contact Applicant
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