NiKENNY LLC | Application Preview
NiKENNY LLC is applying for government grants to support various aspects of its business, including production and packaging costs, website and social media management, shipping, promotional materials, and travel to manufacturers. The company is focused on a hands-on growth strategy, collaborating with industry professionals like Cosmetic Chemists to create complementary products. NiKENNY places a strong emphasis on exceptional customer service to build and protect its brand.
The business aims to promote its products through aggressive marketing campaigns, retail distribution exploration, and partnerships with influencers. The founder highlights a trustworthy reputation and financial responsibility, backed by a history of nurturing professional relationships and a solid understanding of market demand for its products.
The company name honors the founder's late cousin, Kenny, providing a personal connection that enriches the brand story. NiKENNY's competitive offering is an ergonomically designed makeup tool aimed at making makeup application accessible for individuals with disabilities. This innovative dual-ended brush features a design that enhances precision and ease of use, addressing the needs of users who often face challenges in makeup application. Ultimately, NiKENNY seeks funding to further develop its unique offerings and foster lasting connections in the beauty industry.
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General Information
Business Registration Number: 87-3948181
Location: Plainfield, NJ, United States
Length of Operation: 1-5
Number of Employees: 1-10 Employees
Annual Gross Income: Less than $100k
Annual Gross Expense: Less than $100k
Open to Loans: NO
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Funding Usage
The money that I receive will be used to fund *production and packaging costs*, business website management, social media management, intern assistance, shipping, P.O. box subscription, promotional prints, commercials, 3rd party selling platforms such as Etsy, travel to and from manufacturer, promotional events,
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Business Plan
My business will grow with a boots-on-the-ground approach backed by leadership from industry professionals such as Cosmetic Chemist who will help me produce complimentary products. My business intends to provide exceptional, personalized service, which will be crucial for building and protecting NiKENNY'S brand. The Business intends to handle customer concerns and issues with a customer oriented focus designed for timely resolution and loss prevention. Sales Promotion. Other practices include reviewing potential retail distribution to determine marketing mix, jumpstarting and maintaining an aggressive marketing campaign to tell the story on the brush, secure ‘must-have’ store-in store POP and launch events, and print and PR exposure or an influencer as well as sponsorship events. Investors should invest in me because I am trust worthy and financially responsible. I have a proven track record of taking care of business in my own right and nurturing well established professional relationships as well as fostering new ones. My long-standing reputation as an honest team member, partner, mentor, and makeup artist speak for themselves. My product receives great reviews each time I share it proving that there is still a high-demand for what I have created. Not only have I researched this, but I have witnessed it while out in the field. With the evolution of AI I can create tools with enhanced performance, however, human touch is the preferred choice when applying makeup. Therefore, longevity in the beauty industry is promising delivery ROI. I also have a story, which can be found in bio, that resonates with many. The name NiKENNY honors my late first cousin, Kenneth Marcus Caldwell (Kenny) who died in the World Trade Center attacks. Like myself, Kenny was an artist (among many other things) and always encouraged me to evolve my skills. He helped me find the confidence to be greater and fight the fear that too often crippled my progress. My company name is my way of immortalizing him and my practice of customer service and honors him.
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Self Identified Competition
Real Techniques, Morphe, Sigma, and Mac Brushes are among some of the most popular makeup brush brands today. Periodic polls of what customers are looking for in a makeup brush and incorporate considerations. My product which is an ergonomically designed makeup tool is purposed to place eyeshadow and eyeliner with ease, focusing on those who are often forgotten, people with disabilities. This beauty enhancement tool features a dual ended brush head (customized for each eye) that allows easy placement of liner and eye shadow. It reduces application time, eliminates fear of perfection and caters to those with limited drawing capabilities, physical impairments, and physical impairments especially. It is ergonomically designed to fit most eye shapes and sizes. Its concaved center and wedged-edge provide precision and coverage for the user which results in an elevation of confidence.
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Contact Applicant
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