Frontline Wellness Center PLLC | Application Preview
Frontline Wellness Center PLLC is applying for government grants to cover startup costs, such as business licensing, several months' rent, an electronic health platform, internet services, and marketing efforts.
The business plan outlines revenue projections based on a fee structure for individual and couples therapy sessions. For self-pay clients, individual sessions will be charged at $120 and couples at $200 per 50-minute session. Insurance reimbursements range from $80 to $140 per session, influenced by the insurance carrier.
Conservative client projections indicate potential earnings from 10 to 25 clients per week, translating to annual revenues between $57,600 and $144,000. A three-year financial outlook anticipates patient volume growth, with a break-even point predicted in the ninth month of operation. Initial projections for Year 1 show gradual client increases, starting with five clients in the first month and reaching 25 clients by the end of that year.
The target market focuses on first responders, military veterans, and their families, addressing a pressing need for mental health services due to high instances of PTSD, anxiety, depression, and suicide in these populations. The absence of other certified Brainspotting clinicians in the area and long waitlists at the VA highlight the demand for specialized services.
The center's competitive advantage lies in the founder's extensive experience, which includes 18 years in the first responder field, making them particularly attuned to the needs of clients in this demographic. Additional credentials include being a certified Brainspotting clinician and having a sliding scale for services to accommodate underserved communities.
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General Information
Business Registration Number: TBD
Location: Kingsport, TN, United States
Length of Operation: 1-5
Number of Employees: 1-10 Employees
Annual Gross Income: Less than $100k
Annual Gross Expense: Less than $100k
Open to Loans: YES
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Funding Usage
PLLC startup costs, business license, several months rent, electronic health platform, internet service, marketing and website.
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Business Plan
Revenue Projections: 50 minute individual session fee self pay clients $120 per clinical hour 50 minute couples session fee self pay clients $200 per clinical hour 50 minute session fees for insurance provider reimbursements rates vary from $80-$140 per clinical hour depending on insurance carrier. Conservative weekly, monthly, and annual projections: 10 clients per week projected weekly income $1200, monthly $4800, annual $57,600 15 clients per week projected weekly income $1800, monthly $7200, annual $86,400 20 clients per week projected weekly income $2400, monthly $9600, annual $115,200 25 clients per week projected weekly income $3000, monthly $12,000, annual $144,000 Financial Projections: Develop a three-year financial projection, estimating patient volume and revenue growth. Year 1: -1st month: 5 clients $2400 -2nd month: 8 clients $3840 -3rd month: 10 clients $4800 -6th month: 15 clients $7200 -9th month: 20 clients $9600 -12th month: 25 clients $12,000 Year 2: 6th month: 25 clients $12,000 12th month: 25 clients $12,000 Year 3: 6th month: 25 clients $12,000 12th month: 25 clients $12,000 Break-even analysis to determine when the practice will become profitable. The 9th month mark or year 1 is projected to be the break even point. Target Market: - First responders (police, firefighters, dispatchers, EMTs, hospital workers, veterinarians, etc) Military veterans Families of first responders and veterans Market Need: There is a critical need for specialized mental health services serving first responders and veterans due to high incidences of suicide, PTSD, anxiety, and depression among these populations. The stigma surrounding mental health issues can often prevent individuals from seeking help, underscoring the importance of a dedicated practice that understands their unique experiences
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Self Identified Competition
There are no other certified Brainspotting clinicians in the surrounding area. The VA has substantial waitlists, as do most providers in the area. I cannot project what new counselors may come into the area, but other counselors specializing in first responders and veterans would be the only identified competition. As the licensed therapist with Frontline Wellness Center, I bring 18 years of experience with a first responder background. I have the following experience that is unmatched in the area: 15 years law enforcement experience 2 years firefighter experience 16 years EMT experience Only certified Brainspotting clinician in the area. Current established caseload Member of C.O.P.S. (Concerns of Police Survivors) of East Tennessee Former police union president, vice president and secretary Certified in CISD/CISM debriefings I offer a sliding scale for underserved communities.
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Contact Applicant
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