SLAMMIT WHISKY | Application Preview
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General Information
Business Registration Number: 823547407
Location: NEW YORK, NY, United States
Length of Operation: 0
Number of Employees:
Annual Gross Income:
Annual Gross Expense:
Open to Loans: YES
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Funding Usage
Final Set Up costs - $23k Marketing 6 months - $20k Small promotional team $7k
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Business Plan
Guerilla Marketing will be the biggest push along with social media at the outset followed by acquisition of national distribution during year 3. Our mission is to establish Slammit Green Tea Whisky as the leader of the flavored whisky industry by producing a quality, budget friendly product that captures market share and maintains a competitive edge”
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Self Identified Competition
Fireball Cinnamon Whisky and Skrewball Peanut Butter Whiskey would be direct competitors based on their unique flavor and fun aspect to their brands. Fireballs revenues as a reference topped $863.5 million in 2018 and Skrewball peanut butter flavored whiskey has seen exponential growth since its launch in 2018. After depleting just under 162,000 cases in 2019, according to Impact Databank, Skrewball had been on track to sell nearly 1 million cases in 2020 with its new distribution partner until the Covid-19 pandemic affected the industry. No traditional whisky brand has this type of growth and Slammit Green Tea Whisky is here to disrupt this market . Slammit Green Tea Whisky is a new start up creating a new category within the flavored whisky industry.............flavored whiskies’ momentum has been accelerating sharply, thanks to a bevy of newer products. Last year, flavors rose by 12.5%, and they’re projected to sell well over 15 million cases in 2020—representing more than a 50% gain over the past five years, according to Impact Databank. In the 48-week period through November 28 in Nielsen channels, flavored whiskies grew more than 34% by volume, compared to less than 18% growth for the total whisk(e)y sector.
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