Rule G Brewing, Co | Application Preview
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General Information
Business Registration Number: 86-2194117
Location: Coconut Creek, FL, United States
Length of Operation: 1-5
Number of Employees: 1-10 Employees
Annual Gross Income: Less than $100k
Annual Gross Expense: Less than $100k
Open to Loans: YES
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Funding Usage
We are requesting $150,000 to help cover two key areas: Remaining Build-Out Costs: Although we've made significant progress, there are still expenses related to completing the final expenditures of our contract. This includes repairs missed by our contractor and other building issues not covered by our lease or property manager. Working Capital: Along with other fellow breweries/bars in our industry, we suffered a seasonal dip in sales, which is apparently common this time of year in Florida, BUT has had an unprecedented impact to all of us. This working capital will ensure we can continue to cover day-to-day operational expenses and maintain our team during this period, allowing us to enter the peak season fully prepared. With this funding, we will be able to solidify our foundation, complete our vision for the space, and sustain smooth operations through seasonal challenges.
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Business Plan
Increase Taproom Traffic and Local Engagement We plan to strengthen ties with our local community by hosting more events like live music, trivia nights, beer festivals, and family-friendly activities. These initiatives will drive consistent traffic and help solidify Rule G Brewing as a go-to destination. Additionally, we will increase collaborations with local businesses to create a dynamic and inviting experience for all visitors. Diversify Product Offerings We plan to diversify our product line by adding more seasonal and limited-edition brews, as well. This variety will cater to different customer preferences, encouraging repeat visits and attracting new customers. Private Event Space Our brewery’s private event space is a key growth area. Over the next five years, we plan to market this space more aggressively to local businesses and groups looking for a unique venue for meetings, parties, and celebrations. By creating packages that include catering, we will create a new and steady revenue stream. Enhance Marketing and Brand Awareness We plan to ramp up our marketing efforts through social media, partnerships with influencers, and local advertising campaigns. Although we have a strong social media presence: IG, FB, website, and YouTube, we need to raise the bar through a more multimedia approach. In particular, we will leverage our railroad theme to create a distinctive brand story that resonates with both local customers and visitors. Additionally, expanding our online presence will include a revamped website, a merch store, and more direct-to-consumer engagement through email campaigns. Sustainability Initiatives We plan to integrate sustainability into our operations, reducing waste. Not only will this mitigate higher operational costs, but it will also attract eco-conscious consumers. Through these strategies, we are confident that Rule G Brewing will continue to grow both in revenue and reputation over the next five years, becoming a beloved fixture in our community and a destination brewery for visitors from beyond. Investing in Rule G Brewing is an opportunity to be part of a growing business with a strong community focus, a clear path to profitability, and a distinctive brand. Here's why your $150,000 investment will help both Rule G Brewing thrive and provide you with a meaningful return: 1. Strong Community and Market Demand Rule G Brewing is not just a brewery; it’s a community hub. Since opening, we’ve established ourselves as a family- and dog-friendly space with a unique railroad theme that resonates with both locals and visitors. By fostering an inviting atmosphere and creating experiences around shared interests like beer, family events, and live music, we've cultivated a loyal customer base. This immediate success demonstrates that there is strong demand for our offerings, both as a social venue and a craft beer provider. An investment in Rule G Brewing means capitalizing on an already established local presence with room to grow. 2. Clear, Achievable Use of Funds We have a specific and targeted plan for the $150,000 investment: Remaining Build-Out: $100,000 will be used to finalize the build-out of our facilities. This includes necessary improvements to enhance the customer experience, and optimize operational efficiency. By completing this work, upgrade the failing HVAC system, we will be better positioned to accommodate our guests, increase private event bookings, and handle higher production volumes. Working Capital: The remaining $50,000 will provide us with working capital to navigate through seasonal sales fluctuations, which are common in the craft brewery industry. Having this financial cushion will allow us to maintain steady operations and preserve our workforce through slower periods, ensuring a strong ramp-up into our next peak season. It also ensures that we have the flexibility to seize new opportunities as they arise without the strain of short-term financial concerns. 3. Proven Business Model and Growth Potential In just six months, Rule G Brewing has laid the foundation for long-term growth. We’ve attracted a consistent customer base and experienced early success with our grand opening and railroad-themed concept, which sets us apart from other breweries. The brewery industry continues to expand, particularly in areas like craft beer tourism, which is a perfect fit for our niche brand. Our long-term business plan includes offering seasonal and limited-edition brews, and further tapping into the private event market—all of which provide significant revenue potential. With the additional funds, we’ll be able to increase production capacity, reach new markets, and enhance our product offerings, directly driving revenue growth. 4. Risk Mitigation and Industry Resilience Investing in Rule G Brewing is a smart decision for those looking to support a resilient industry. The craft brewing industry has shown tremendous growth over the last decade, and even during economic downturns, consumers continue to support local breweries that offer unique, high-quality products. Our brewery, with its well-defined brand and diverse customer base, is in a strong position to weather economic fluctuations. Furthermore, by securing working capital, we’re actively mitigating the risk posed by seasonal slowdowns, ensuring consistent cash flow and sustained operations throughout the year. 5. Social Impact and Community Value For grant writers, funding organizations, and administrators, Rule G Brewing provides more than just financial returns. We are committed to making a positive impact in our community and have had opportunities since our opening to contribute to organizations in philanthropic way. By fostering a family-friendly environment and hosting community events, we provide a safe and welcoming space where people of all ages can connect. Supporting Rule G Brewing means investing in a local business that strengthens community ties and contributes to the area's cultural and social fabric, especially by allowing us to buy local/support local with ingredients and through other small businesses. 6. Experienced and Passionate Leadership Our team brings a combination of transitional experiences and passion to the table. We are not just running a brewery; we are committed to creating a brand that stands out and delivers value. Our leadership team has extensive knowledge in both brewing and business management, ensuring that every decision is strategically focused on long-term growth and sustainability. By investing in Rule G Brewing, you are partnering with a team that understands the market and has a clear vision for success. 7. Attractive Return on Investment In addition to the clear community and market benefits, Rule G Brewing offers a competitive return on investment. As we refine production and operational efficiencies, solidify our brand, collaborate with other restauranteurs and breweries, and offer private event opportunities, our revenue streams will grow significantly. Investors can expect a strong potential for return, especially as we solidify our presence as a premier destination brewery in the region. We already won Best of Florida in the Brewery Category, even though we are new on the scene. Conclusion An investment in Rule G Brewing is an investment in a community-driven business with a distinctive identity, strong customer loyalty, and a clear plan for growth. Your $150,000 investment will not only enable us to complete our build-out and maintain smooth operations through seasonal fluctuations, but it will also provide the capital needed to unlock the next phase of growth. Whether you are a grant writer, funding organization, or private investor, supporting Rule G Brewing means contributing to a vibrant local business with the potential to grow regionally.
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Self Identified Competition
There really isn't a direct competitor unless one considers the chains such as Duffy's Sports Grill and other chains. Railroad-Themed Experience One of the most distinctive aspects of Rule G Brewing is our railroad theme, which isn’t just a surface-level concept but is deeply integrated into the brewery’s identity and customer experience. This comes from the love of the rail and experience of me, Ralph Rapa, a 3rd generation railroader, and founder. From the décor and ambiance to the names of our beers like 3rd Rail Double IPA, Get Railed Seltzer, Iron Horse, and Kelsey's Nuts, we create a sense of nostalgia that resonates with our customers. This gives us a unique edge over other breweries that may focus solely on beer production without a memorable or thematic experience to offer. Family- and Dog-Friendly Environment While many breweries cater to adults, Rule G Brewing has gone the extra mile to make our space welcoming for families and pet owners. We provide a comfortable environment where parents can bring their children, and dog owners can enjoy a relaxed, inclusive atmosphere. This focus on family and pets differentiates us from breweries that may only cater to specific age groups or demographics, expanding our customer base and fostering a sense of community that appeals to a wide range of patrons. Private Event Space Unlike many breweries that solely focus on their taproom and beer sales, Rule G Brewing offers opportunities for private events. This space gives us a competitive edge by tapping into the event market, allowing us to host small receptions, corporate events, birthdays, and more. This ability diversifies our business. Community-Centric Approach Rule G Brewing has a deep commitment to the local community. Beyond just serving beer, we actively participate in and host local events such as live music, karaoke, paint and sip, and other charity fundraisers. By focusing on community engagement, we have built strong relationships with local customers, the Coconut Creek Government, local public safety and fire, civic clubs, and other organizations. Many breweries may serve as weekend hangouts, but we aim to be a cornerstone of the community, contributing to local culture and offering a gathering place for people of all walks of life. Diverse, High-Quality Beer Selection While every brewery strives to craft great beer, Rule G Brewing goes the extra step by offering a diverse range of brews that appeal to different tastes, from traditional lagers and ales to experimental, seasonal offerings. Our commitment to quality brewing is coupled with creativity and flexibility, allowing us to regularly rotate our taps with new and innovative beers. This keeps customers coming back for something fresh and exciting, a strategy that helps us stand out from competitors who may focus on only a limited set of core offerings. Sustainability and Environmental Responsibility At Rule G Brewing, we are committed to incorporating sustainability into our operations. We want to learn more about how we can become more socially responsible. In an industry where consumers are becoming more mindful of sustainability, this is an important competitive advantage in addition to aligning with our core value system. Customer-Centric Culture Our customer service philosophy is centered on creating a welcoming and inclusive experience. From knowledgeable staff who are passionate about beer to events that cater to all interests, we make every effort to ensure that every visitor feels like a valued guest. This approach builds loyalty and sets us apart from competitors who may focus solely on product over customer service.
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