Legerity LLC | Application Preview
Legerity LLC is seeking government grants to fund the purchase of an Ultrasonic Cutter and T300 Extreme curve double wall from Miller Weldmaster. This investment will facilitate the transition of their production from overseas to an in-house operation in New Hampshire. The move aims to enhance production efficiency and quality control, while also creating job opportunities and stimulating local economic growth.
The company's five-year business plan focuses on scaling production and increasing brand loyalty in the health and wellness sector. By manufacturing in-house, Legerity intends to improve product quality, lower costs, and offer competitive pricing. They plan to expand their market presence through targeted digital marketing, partnerships with wellness influencers, and distribution deals with major retailers like Target and Walmart. This strategy will support a diverse consumer base and adapt to changing market needs.
Legerity's founder shares a personal narrative that highlights resilience and the desire to improve community prospects, emphasizing the importance of creating jobs and economic stability in New Hampshire. Their commitment stems from a challenging upbringing, which drives their dedication to building a successful business.
In terms of competition, Legerity identifies two main players: Plunge and BlueCube, both of which market high-end cold plunge products at steep prices. Plunge's products start around $5,990, while BlueCube features tubs beginning at $14,490. These premium pricing strategies leave many consumers without affordable options, creating a gap in the market that Legerity aims to fill.
Legerity differentiates itself by offering high-quality cold therapy products at more accessible price points, starting at $400 for their ice baths. They plan to introduce enhanced chillers at $1,500, providing a competitive alternative without sacrificing quality. Moreover, they will leverage strategic partnerships with major retailers to enhance visibility and product accessibility.
Overall, Legerity is positioned to capitalize on the growing wellness market by providing affordable, quality cold therapy solutions. Their focus on affordability, accessibility, and robust marketing strategies is set to drive significant growth and establish a strong market presence.
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General Information
Business Registration Number: 922217
Location: Merrimack, NH, United States
Length of Operation: 1-5
Number of Employees: 1-10 Employees
Annual Gross Income: Less than $100k
Annual Gross Expense: Less than $100k
Open to Loans: YES
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Funding Usage
The funding will be allocated to purchasing essential equipment Ultrasonic Cutter and T300 Extreme curve double wall from Miller Weldmaster. Enabling us to transition production from overseas to a fully in-house operation within New Hampshire. This shift will not only improve production efficiency and quality control but also create new job opportunities for local residents, contributing to economic growth within the state.
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Business Plan
Our five-year growth strategy focuses on scaling production, increasing market reach, and building brand loyalty in the health and wellness industry. By investing in in-house manufacturing equipment, we aim to bring production fully onshore, enhancing product quality, reducing costs, and enabling competitive pricing. We plan to expand our market presence through a multi-channel approach, including targeted digital marketing, strategic event marketing, and partnerships with wellness influencers. Additionally, we aim to explore distribution opportunities with major retailers such as Target, Walmart, and Dick’s Sporting Goods, which will support our reach within diverse consumer segments. Our commitment to product innovation will allow us to adapt to evolving consumer needs, offering a broader range of wellness solutions. A focus on exceptional customer experience and post-purchase support will strengthen brand loyalty, and as demand grows, we will expand our team, creating local job opportunities. With these efforts combined, we are positioned for sustainable, steady growth within the wellness industry over the next five years. Growing up, I watched my father, a blue collar worker at New Hampshire Ball Bearing, work tirelessly to make ends meet. Despite his dedication, we struggled financially and faced multiple evictions. My mother’s battle with addiction and the instability of our home life taught me early on the importance of resilience, self-reliance, and the power of perseverance in the face of adversity. These experiences instilled in me an unbreakable commitment to build a stable, successful business that not only supports my family but also contributes positively to my community. Determined to change my circumstances, I put myself through college while working full time and earning an MBA, gaining the skills needed to turn my vision into reality. This journey has shaped my approach to entrepreneurship, guiding me to create a company that values hard work, quality, and integrity. My background drives my dedication to grow a business that provides value, stability, and opportunity, especially within New Hampshire, where I aim to create local jobs and support the region’s economic growth.
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Self Identified Competition
Plunge Blue Cube Plunge offers high-end cold plunge tubs designed for both residential and commercial use. Their products feature advanced temperature control systems, allowing users to set precise water temperatures for optimal cold therapy. Plunge emphasizes ease of use, with models that are ready to use upon delivery, requiring minimal setup. However, their premium features come at a significant cost, with prices starting around $5,990. FOOD & WINE This price point positions Plunge's products beyond the reach of many consumers, particularly those seeking affordable options for home use. BlueCube BlueCube specializes in durable, weatherproof cold plunge tubs suitable for both indoor and outdoor settings. Their products are known for easy maintenance and come with a five-year warranty, reflecting their commitment to quality. BlueCube offers various models, such as the CoreChill¹ Cold Plunge Tub, priced at $14,490, and the CoreChill³ Elite Cold Plunge Tub, which is even more expensive. BLUE CUBE BATHS BLUE CUBE BATHS While these tubs provide advanced features and robust construction, their high prices make them inaccessible to a large segment of the market, particularly individuals and small businesses with limited budgets. Market Positioning Both Plunge and BlueCube cater to a premium market segment, offering advanced features and high-quality construction at correspondingly high prices. This strategy effectively excludes a significant portion of potential customers who are interested in the benefits of cold therapy but cannot afford such substantial investments. There is a notable gap in the market for more affordable, yet reliable, cold plunge solutions that can serve a broader demographic, including budget-conscious consumers and small-scale wellness practitioners. By offering cost-effective alternatives without compromising on essential features and quality, there is an opportunity to tap into this underserved market segment, providing accessible cold therapy options to a wider audience. Legerity LLC distinguishes itself from competitors like Plunge and BlueCube by providing high quality, affordable cold therapy products designed to meet the needs of a broader audience. While Plunge and BlueCube focus on premium products with price points that can be prohibitive for many, Legerity’s approach is centered around accessibility and value. Our ice baths are offered at just $400, allowing us to capture the majority market and make cold therapy attainable for everyday wellness enthusiasts. Starting next week we will also offer chillers integrated into the system for those seeking enhanced cooling priced at $1,500 providing an advanced yet affordable option compared to the high end models from other brands. In addition to our accessible pricing, online presence, event attendance,wellness targeting, social media marketing and advertising. we are looking to strategically parnet with major retailers, including REI, Dick’s Sporting Goods, Target, and Walmart, to facilitate mass product adoption. These partnerships will allow our products to be prominently featured in high traffic stores and online platforms, where we can connect with a wide range of consumers from fitness enthusiasts to budget-conscious buyers. By aligning with established retailers in the wellness and outdoor markets, Legerity will expand its reach, increase brand visibility, and make cold therapy solutions readily available to diverse customer segments across the country. This strategic combination of affordable pricing, and targeted retail partnerships uniquely positions Legerity Wellness as the brand of choice for consumers seeking quality, value, and accessibility in cold therapy. Through these efforts, we are paving the way for substantial growth in market penetration and product adoption, setting a strong foundation for Legerity’s long-term success in the wellness industry.
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