Imperial Nutrition | Application Preview
Imperial Nutrition is applying for a government grant to support the reopening and growth of their business following a temporary shutdown. The requested funding will be used for essential expenses, including overdue rent and bills, plumbing repairs required for permitting, restocking inventory, marketing efforts, and rehiring staff.
The business plans to expand by increasing its social media presence, implementing a referral program, participating in community events, and engaging with local businesses through sampling and promotions. Additionally, they intend to build a team to help others achieve success in the nutrition industry.
The business owner emphasizes their commitment to helping people lead healthier lifestyles, drawing from personal experience with the product. They believe in providing customers with weight management and nutrition options, including high-protein, low-calorie shakes, teas, waffles, and bars.
Regarding competition, Imperial Nutrition differentiates itself by exclusively offering Herbalife products with a focus on quality and transparency. Unlike nearby competitors that sell smoothies alongside other food and beverages, Imperial Nutrition specializes in high-protein nutritional items, providing clean energy drinks and a welcoming space for customers to gather and work.
The grant funding would allow the business to resume operations and continue serving the community’s health and wellness needs.
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General Information
Business Registration Number: Imperial Nutrition
Location: Milford, DE, United States
Length of Operation: 1-5
Number of Employees: 1-10 Employees
Annual Gross Income: Less than $100k
Annual Gross Expense: Less than $100k
Open to Loans: YES
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Funding Usage
This funding will bus used for the following, but is not limited to; Bring the rent and bill up to date. To complete the plumbing issues that need to be completed for the permit. Restocking the shelves with product. marketing to let people know that we are open again, as well as attract new customers and new business. rehiring staff for behind the counter
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Business Plan
The ways that I intend to grow our business is as follows but is not limited to: Increase our social media presence. we currently use social media to let people know what is going on with us. as well as to specials and promotions that we are going to be running. People do engage with us on social media, as well as let us know that they are watching by letting us know when they come in the shop. Referral program, when people talk about us and send someone to us and let us know, we will give the person that referred them to us a credit toward a shake or tea. getting involved in the community and setting up at events to let people know that we are here in the area and here for them as well as what we provide every day. I will be going to businesses in the area to talk to staff about our product as well as give them samples, and to invite them in to visit the shop. I will be working to recruit others to my team so that they can be successful as well. Due to the temporary shutdown, I have not been able to help the people of our community, and that is why I am here. I am not looking to get rich; I believe that I have been called to this. I have seen success with this product and have lost over 30 lbs. myself, as well as seen others have success and that is so exciting. I strive every day to help others reach their goals; whether that is to lose weight, gain weight, gain good energy, or to just feel better and live a healthy lifestyle. I also want to offer the opportunity to people to start their own business and help them be successful.
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Self Identified Competition
Surf Bagel, breakfast and lunch sandwich shop offering fruit smoothies Dolce, bakery and coffee shop that offers fruit smoothies. Next Level Nutrition, Herbalife shake and tea shop. Imperial Nutrition is different because we offer strictly Herbalife products, and therefore we know where the products are coming from and what is in them. When we add anything to our products it is of high quality and freshness. We offer high protein and low-calorie options to those looking to lose weight, and we can help those that want to gain weight do that. We offer good clean energy by offering drinks that use herbal tea extracts that are natural, along with 21 vitamins and minerals that give you better long-lasting energy without the crash. We also offer high protein waffles and bars that other places do not, for those that want to have something different. We offer a place to come and sit and spend some time talking or working if that is what you need. ALL are welcome here at Imperial Nutrition.
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Contact Applicant
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