Aerial Apothecary LLC | Application Preview
Aerial Apothecary LLC is applying for a $10,000 government grant to officially launch its natural, recovery-focused body care business, designed for athletes, active families, and wellness seekers. The funding would cover key startup needs across six essential areas: purchasing bulk ingredients and packaging ($3,000), professional labeling and compliance to enter retail channels ($1,500), website and visual branding improvements ($1,000), a strategic marketing launch campaign ($2,000), production tools and workspace necessities ($2,000), and early operational support like shipping and insurance ($500).
The business is founded by a woman entrepreneur who, drawing from personal experience as a mother in the athletic space, has designed small-batch, clean products for muscle recovery, skin irritation, and post-activity care. These include herbal soaks, balms, and teen-safe skincare. The brand aims to fill a noticeable gap between performance recovery and traditional skincare by offering safe, natural solutions tailored to growing bodies and active lifestyles.
The five-year business roadmap starts with a targeted product launch focused on niche athletic communities, followed by strategic partnerships, product line expansion, and national scaling. The plan includes hiring community-based support, growing wholesale distribution, and enhancing product innovation.
Aerial Apothecary's competitive edge lies in its intentional, handcrafted formulations rooted in nature—bridging the gap between natural skincare and athletic recovery. The founder emphasizes the importance of transparency, effectiveness, and inclusivity, aiming to make clean recovery care accessible to all movers, from youth athletes to aging adults. The grant would give the business the foundational support it needs to grow into a sustainable, mission-driven brand meeting a real, underserved need in the wellness and sports recovery market.
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General Information
Business Registration Number: 4102920122
Location: Glen Arm, MD, United States
Length of Operation: 1-5
Number of Employees: 1-10 Employees
Annual Gross Income: Less than $100k
Annual Gross Expense: Less than $100k
Open to Loans: YES
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Funding Usage
If awarded a $10,000 grant, I will use the funds to officially launch Aerial Apothecary and support the first critical phase of business growth. My funding plan includes: 1. Bulk Ingredient & Packaging Purchasing ($3,000): To lower per-unit costs and support consistent inventory for my core product line — including Fire + Ice Stix, herbal soaks, and skin recovery balms. 2. Custom Labeling, Printing & Compliance ($1,500): To professionally design and print labels that meet cosmetic product standards, increasing credibility and allowing for expansion into retail and wholesale markets. 3. Product Photography & Website Enhancements ($1,000): To elevate the visual branding and e-commerce experience, essential for building trust with customers and driving conversions. 4. Marketing & Launch Campaign ($2,000): To fund targeted email, social media, and local event marketing — including vendor fees and display materials — to introduce Aerial Apothecary to new audiences. 5. Production Equipment & Supplies ($2,000): For small-scale machinery and workspace tools (melting pots, stick fillers, sealing supplies) to streamline batch production and meet initial demand efficiently. 6. Contingency & Business Support ($500): Reserved for shipping materials, accounting tools, insurance, and other early operational needs. ⸻ This funding will allow me to transition from pre-launch to fully operational, while maintaining the quality, integrity, and mission of Aerial Apothecary: creating natural, effective body care for athletes, movers, and wellness seekers of all ages.
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Business Plan
Aerial Apothecary is a woman-owned wellness brand dedicated to creating natural, recovery-focused body care that supports movement, healing, and everyday self-care. While the brand is deeply inspired by young athletes and their families—who often struggle to find clean, effective solutions for skin irritation, muscle recovery, and post-training care—our products are intentionally designed to benefit anyone with an active lifestyle, from weekend warriors and gym-goers to wellness seekers and aging adults. Year 1: Purposeful Launch & Community Connection • Launch a curated line of recovery balms, herbal soaks, and natural skincare products • Target youth athlete communities (e.g., gymnastics, cheer, dance), while also positioning the brand for families and adults seeking clean alternatives • Build brand awareness through local markets, wellness events, and online platforms • Collect feedback to refine formulas and ensure they’re versatile for all skin types and age groups Year 2: Strengthening Niche + Broadening Appeal • Partner with athletic programs, wellness studios, and community groups • Introduce a teen-safe skincare series alongside general-use recovery solutions • Launch family bundles or care kits geared toward athletes and caregivers • Develop content that speaks to all users — teens, adults, active moms, and 55+ wellness enthusiasts Year 3: Operational Growth & Strategic Expansion • Expand small-batch production with upgraded equipment and space • Hire women and community-based support for manufacturing and fulfillment • Begin wholesale partnerships with local shops and wellness retailers • Introduce a few new SKUs based on customer demand (e.g., after-sun balm, foot recovery balm, or refills) Year 4: Retail Presence & Deeper Market Integration • Grow into regional retailers and curated online wellness marketplaces • Attend expos and vendor events that cater to wellness, fitness, and family-friendly brands • Continue product innovation with limited releases and seasonal collections • Explore co-branded recovery kits or event sponsorships with youth and adult wellness programs Year 5: National Reach & Community Impact • Scale nationally through direct-to-consumer and wholesale growth • Build a women-led support team and possibly open a small studio/retail hybrid space • Launch educational tools around clean ingredients, recovery rituals, and wellness for all ages • Reinforce the brand as a trusted name for clean recovery and skincare products for active bodies of all ages — from youth athletes to lifelong movers ⸻ Aerial Apothecary will continue to grow with purpose, guided by a mission to make effective, natural recovery products accessible, inclusive, and rooted in real-life movement and care. Why You Should Invest in Me & Aerial Apothecary You should invest in me because I’m building something that is not only needed—but meaningful. As the founder of Aerial Apothecary, I have created a brand that sits at the intersection of wellness, recovery, and real life. I am a dedicated woman entrepreneur with a deep understanding of the pain points my products are designed to solve—because I’ve lived them. As a mother of active daughters and someone immersed in the world of movement, athletics, and wellness, I’ve seen firsthand how underserved this space is when it comes to clean, effective, affordable recovery products made for growing bodies and active lifestyles. I have spent countless hours researching ingredients, formulating by hand, testing every product for safety and performance, and building a brand with purpose. Everything I create is rooted in honesty, quality, and intention—and it’s all done by me. What I lack in capital, I make up for in clarity, grit, and a deep commitment to serving people who deserve better options for their skin, muscles, and self-care. Your funding would allow me to move from concept to sustainable company—one that is ready to launch, already resonating with its audience, and uniquely positioned to scale. I’m not just asking for money—I’m inviting you to support the growth of a brand that fills a real gap in the wellness space and puts purpose first. Unlike many startup skincare brands chasing trends, Aerial Apothecary is mission-led. I’m not here to sell hype; I’m here to provide relief, ritual, and recovery. I know who I serve—young athletes, their families, and anyone with an active body—and I’ve built formulas that speak to their needs. I’ve taken the hard steps already: I’ve bootstrapped development, refined my formulas, created branding, and built an audience. I’m ready to grow—but I need support to do it right. When you invest in me, you’re investing in: • A woman-owned small business grounded in transparency and integrity • A founder who has done the work and continues to show up daily • A brand with long-term potential in the booming wellness and sports recovery market • A company built to scale intentionally, serve authentically, and make a difference A grant or investment at this early stage would be transformational—allowing me to expand production, launch with confidence, and share Aerial Apothecary with the people who need it most. With your support, I’m ready to take that next step.
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Self Identified Competition
While Aerial Apothecary is in its pre-launch phase, I’ve identified a clear opportunity in the market: clean, effective recovery products that are accessible, safe, and formulated with athletes and active families in mind. Most existing solutions focus either on mass-produced synthetic balms with intense scents and questionable ingredients, or general natural skincare not built for physical recovery. Aerial Apothecary stands at the intersection — offering intentional, small-batch body care designed to support movement, muscle health, and daily ritual, while staying gentle enough for kids, teens and loved by active adults. As I grow, I plan to carve out a space where very few brands are focused — and that’s exactly why now is the ideal time to invest in this vision. What sets Aerial Apothecary apart is its deeply intentional focus on natural recovery products designed for real, active lives—especially for young athletes and their families, a group often overlooked by the wellness industry. While many body care brands either focus on luxury skincare or performance recovery for adults, Aerial Apothecary is built specifically for those who need effective, clean, and safe solutions for movement-based lifestyles—from teen gymnasts and dancers to active moms, weekend warriors, and aging adults. Unlike competitors offering mass-produced or overly generalized products, Aerial Apothecary bridges the gap between natural wellness and practical recovery. Each formula is handcrafted with purpose, using ingredient traditions rooted in nature, free from harsh chemicals, and safe for sensitive skin. Our products are small-batch, backed by research, and created by a founder who understands the physical demands of athletic life and the importance of accessible, daily self-care. This makes Aerial Apothecary more than a product line—it’s a movement-minded brand built with heart, expertise, and a clear niche in a growing wellness space.
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Contact Applicant
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