HSEKI The HeartSoul Institute | Application Preview
**Summary of Government Grant Application – HSEKI The HeartSoul Institute**
**Applicant:** HSEKI Planners LTD, a division of The HeartSoul Ekonomia Institute
**Purpose:** Seeking government grant funding to support the growth and development of a socially-driven planner business and educational initiative
**Funding Request and Proposed Use:**
- **Product Development and Manufacturing:**
- $18,000 to print 500 each of Gregorian and Julian calendar-dated "Secret Life of Change" planners (192 pages plus covers).
- $7,500 to produce a 185-page journal aligned with the planner series.
- Undated planners will be sold using a print-on-demand service (Lulu.com) to help raise funds.
- **Professional Development and Licensing:**
- $2,100 for completion of the "Secret Life of Change Time Management Course" offered by SUNY, including materials.
- $2,500 annually for legal services to register trademarks for the planner and its tagline.
- $2,500 annually for accounting support.
- **Marketing and Community Engagement:**
- Use of a website to market and sell wholesale to church bookstores and religious institutions.
- $1,250 every six months to participate in a regional Women's Success Circle in Utica, NY.
**Business Overview and Vision:**
The business is currently in its MVP (Minimum Viable Product) stage and reporting positive feedback. Over five years, the founder aims to sell up to 750,000 planners, with projected revenue rising incrementally from $50,000 in year one to $250,000 by year three.
**Mission and Social Impact:**
The HSEKI Planners initiative is more than a business—it is a means of social change. Operated under HeartSoul Ekonomia Institute, a social enterprise, the goal is to provide tools and training for individuals recovering from trauma, helping them gain employment or launch their own ventures. Sales from planners will fund these support services.
**Market and Competitive Landscape:**
Key competitors include Christianplanners.com, DayDesigner.com, and Parousia Press (which is in the process of closing, presenting a market opening). The business also faces personal competition from a friend with a similar community-focused planner line.
**Unique Value Proposition:**
The "Secret Life of Change" planner incorporates Christian and patriotic values, designed specifically for a niche audience seeking healing and empowerment through structured planning and time management. Its integration with job-readiness training and trauma-informed support sets it apart in a largely commercialized planner market.
**Conclusion:**
Funding this application would support a mission-driven, early-stage business with a clear growth plan and strong social impact focus. By equipping people with tools for personal development and creating pathways to employment, HSEKI Planners aims to serve both economic and emotional recovery needs within underserved communities.
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General Information
Business Registration Number: HSEKI The HeartSoul Institute
Location: Utica NY, NY, United States
Length of Operation: 1-5
Number of Employees: 1-10 Employees
Annual Gross Income: Less than $100k
Annual Gross Expense: Less than $100k
Open to Loans: YES
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Funding Usage
The HSEKI Planners LTD offers The Secret Life of Change Planner in two Dated Forms and One Undated form. For the undated planners, I have chosen to use them to raise funds with the print-on-demand option on Lulu.com. The Dated Planners: 18,000.00, to produce 500 each Gregorian and Julian calendar planners. Both Journals will have 192 pages plus covers. The Journal to produce will be 7,500.00 for 185 pages. The Secret Life of Change Time Management Course given by SUNY will be 2100.00 including supplies. I need to take it in order to be able to provide this service. I plan to use the Website to leverage selling wholesale to Church institution bookstores, including at monasteries. I would like to obtain trademarks for Secret Life of Change Planner, and "It's not too late to get the planner you need" hire an attorney (2500 annual) and an accountant, (2500 annual ) and to participate in a Women's Success Circle program here in Utica New York. (1250) per six months. My planners are in the Minimum Value Product stage, and I am getting good and useful feedback.
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Business Plan
I plan to start with the planners. 1st year growth: 50,000.00 2-3 years $100,000 - 250,000 5 years 750,000 planners sold. Because I'm in a position to be able to provide jobs and help people acquire skills to be able to obtain jobs, or start their own businesses. The HSEKI Planners is part of the HeartSoul Ekonomia Institute which seeks to help women and men who have suffered from a traumatic past and want to acquire skills to be able to overcome that challenge and to be able to support their families in a healthy and sustainable way.
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Self Identified Competition
Christianplanners.com Parousiapress.com DayDesigner.com A friend who also started a planner business specifically targeting our community. My planners are in the Minimum Value Product stage, but I am getting good and useful feedback. Parousia Press just announced that it is closing its doors creating an opportunity to fill a sudden void. My business is a social entreprise HeartSoul Ekonomia Institute which seeks to fund itself by selling planners so that it can provide services to women and men who have suffered from childhood trauma or PTSD, and want a supportive space to learn productivity skills through the use of the Secret Life of Change Planner which is built on Christian and Patriotic principles.
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Contact Applicant
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