Celestial Herbals | Application Preview
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General Information
Business Registration Number: 0380769
Location: Burlington, VT, United States
Length of Operation: We are within out 1s
Number of Employees:
Annual Gross Income:
Annual Gross Expense:
Open to Loans: NO
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Funding Usage
This would help us in our first year to buy the environmentally friendly packaging we wish to buy and give us start up funds to get us through.
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Business Plan
Within the first year we plan to sell at at least one farmers market, sell at at least three brick and mortar shops between Burlington and Stowe, and begin to sell online. We hope to double these each year moving into the 5th year. Hopefully channeling most our revenue into online profit. Our product is sustainable, locally sourced and women owned. Celestial Herbals is coming into the new era of the beauty industry with transparency every step of the way, from harvest to consumer. While buying this product consumers learn about the importance of their local ecosystems while tending to their own bodies. It stimulates the local Vermont economy fiscally, while enriching the use of plant fauna and agriculture.
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Self Identified Competition
Ilia and Luna Roots Magick. Ilia is a more well known brand with "clean" beauty products. Although their products are not as "clean" as Luna Roots, their packaging and marketing strategy is similar to what I would aim for. Luna Roots is in southern vermont, with a substantial following. She is the only person I know that is doing anything remotely similar to what I am aiming for and is close to my proximity. She also makes herbally infused makeup. My background and my path to finding herbalism is different to hers. My product will be marketed more as a luxury brand but with competitive prices. Her work market also focuses more towards a "fairy" "witch" type group of people, where as mine is bridging the gap between those that know about herbalism and those that are trying to weed out (no pun intended) any toxic chemicals in their beauty routine.
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