Morcent Import Export, Inc. | Application Preview
Morcent Import Export, Inc. is applying for government grants to fund additional manufacturing and advertising for their product, TRUE BACK.
The company has experienced significant growth since its early advertising campaign in the 2000s, increasing sales from $250,000 to $8.5 million in just 18 months. However, the 2008 recession and the recent impacts of the COVID-19 pandemic led to staff reductions and operations downsizing. Despite these challenges, Morcent has optimized its processes and recently noted an upturn in sales, primarily driven by their strong reputation rather than active advertising. To capitalize on this resurgence, the business seeks funding to produce more of their product, which is currently out of stock.
Morcent emphasizes that TRUE BACK stands out in the market due to its proven efficacy, backed by clinical tests—an assurance that competitors cannot provide. Their product is wholly protected by patents and trademarks, which solidifies its competitive edge over inferior, overseas alternatives. With FDA registration and active SAM status, the company positions itself as a leader in the orthopedic traction device market. The funding is crucial for maintaining this edge and enhancing their advertising efforts to further boost sales.
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General Information
Business Registration Number: 59-3352004
Location: Belleair Bluffs, FL, United States
Length of Operation: 26 years
Number of Employees:
Annual Gross Income:
Annual Gross Expense:
Open to Loans: YES
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Funding Usage
Another manufacturing production run and advertising costs
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Business Plan
Back in the early 2000's our product TRUE BACK embarked on an advertising campaign which proved to be very successful and within 18 months of launching the company went from 250k sales per year to 8.5 million in 18 months. This rapid expansion also created huge expenses. Then in 2008 the market was hit heavily with the recession which the company survived however sales plummeted and this had a long term affect reducing staff and size of company. With the downsizing of our company we invested in our system which have meant that we can efficiently operate with far fewer staff. After the Covid pandemic which as affected our business we have recently seen an appreciable upturn in sales. As we decided not to advertise due to pandemic and the financial upheaval all orders we received were organic due to our reputation. Since this increase in sales, we have decided to return to our normal advertising to further increase sales. As we our currently out of stock of our product we need finance to manufacturer another run of product. Our product TRUE BACK is the best available on the retail market as it has been proven our device works and is effective following clinical test which no other product on the market can claim any clinical testing. Also as we hold the patents and trademarks our product TRUE BACK's unique design has full protection.
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Self Identified Competition
There are none as they are cheap and inferior to our product and made overseas. There are several other companies that are either knock offs or products that try to be similar but are far more inferior as we are the first and original non powered orthopedic traction device and are also protected by our patents and trademarks for our product TRUE BACK. Our product also has been tested and clinical trial provided. Our product TRUE BACK has also been registered with the FDA and we are also currently active with our SAM registration.
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Contact Applicant
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