Delta Sport, Fitness & Nutrition, LLC | Application Preview
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General Information
Business Registration Number: 83-1937985
Location: Aurora, IL, United States
Length of Operation: Less than 1
Number of Employees:
Annual Gross Income:
Annual Gross Expense:
Open to Loans: NO
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Funding Usage
Any Grant funding received will first be used to payoff existing SBA loan ($60k). Any remaining funds will be used as working capital.
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Business Plan
Thus far, word of mouth has been the biggest driver to gaining new clientele. To further enhance this success moving forward, the plan is to invest in Social Media boosts in addition to Grass Roots methods with the intent to strengthen the continuity of our current community while attracting new members. We will continue to reach out to the athletic departments of local high schools and colleges as it has shown to also be very successful. Recently, we have also purchased an advertisement spot in a local monthly magazine for 12 months. The reputation of DSFN has already gained local notoriety and has shown an excellent rate of growth after only 60 days of operation. I (owner) am the strength and conditioning coach for the Illinois High School Hockey State Champions (Waubonsie Valley Warriors Hockey Club). With the Warriors training at DSFN during the upcoming season, their success continues to draw in new athletes to DSFN. In addition to previous training success, DSFN has increased gross income by 20% from the first 30 days to days 31 - 60. Lastly, since only having myself available to coach and train, additional funding will allow me to hire additional employees, subsequently providing the ability to offer more training and opportunities for additional income.
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Self Identified Competition
Acceleration- Offers individual and group Sports Performance Training Top Level Fitness - offers group fitness classes only Orange Theory Fitness - Franchise gym that offers group fitness classes only The biggest difference between DSFN and any local competitors is the ability to offer Nutrition counseling. While other gyms can provide tips, I have an MS in Nutrition & Wellness, which allows me to provide detailed Nutrition guidelines & dietary prescription. The overall quality of training at DSFN is superior to the competition. Acceleration offers Sports Performance Training, but is over five miles away and is distance to three locals high schools compared to the location of DSFN. Top Level Fitness provides group exercise, but does not provide the objective data DSFN does(posture, movement & body composition results) as feedback, nor do they offer Personal training or Sports performance training.
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