Alpaca Lunch LLC | Application Preview
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General Information
Business Registration Number: 206543696
Location: PORTLAND, OR, United States
Length of Operation: 1-5
Number of Employees: 1-10 Employees
Annual Gross Income: $250k to $500k
Annual Gross Expense: $100k to $250k
Open to Loans: YES
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Funding Usage
Due to disagreements in management with my current business partner, our current food cart business will be dissolving. I plan to use this money to buy a new food cart, pay for some of the start up costs, and to hold rent on the current location of the cart. This will allow me to continue to do business in a location where my brand has an established and profitable reputation. The only difference between this business and my current business is the slight change in concept, and the removal of my current business partner. My hope is that with the proper funding, I can continue to provide a steady job to my current employees. And good from scratch Peruvian food to my loyal customers.
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Business Plan
As my food cart continues to grow in popularity and gain accolades, my plan is to expand my business in the form of extending hours to include a brunch service, acquiring a catering license for "pop ups" and events, and in the right situation, even opening a second location. I also plan to host charity events and "chef spotlight" events in my current location. This will mean more employees, more community outreach, and ultimately more profit. In the past year of running my current food cart, I have established myself in southeast Portland and on social media as someone who delivers a quality and consistent product. I have had the pleasure of hiring and holding on to five employees, who still work with me to this day. In the ever-changing restaurant industry, I have managed to stay ahead of many problems that have caused similar businesses to fail. This includes supply chain issues, staffing shortages, and some of the worst weather events this city has seen in recorded history. I have proven that I have the drive, experience, and calculated planning to keep a restaurant growing in a post-covid world. In addition, the well-being of my employees, customers, and my ethical integrity are in the forefront of my decision making. When choosing something to invest in, investors can be confident that their money is going to someone who will use it responsibly and thoughtfully.
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Self Identified Competition
In the city of Portland Oregon, there are very few places making Peruvian food. The restaurants that I see as my main competitors are as follows: Casa Zoraya: This is an upscale Peruvian brick and mortar restaurant offering small plates and elevated takes on Peruvian classics. They have made a name for themselves as a trusted and adored local dinner location with a beautiful covered patio and innovative plating. They have a huge local following in the Kenton neighborhood of north Portland. Tita's Kitchen: Tita's kitchen started as a small Peruvian food cart in the Portland Mercado. They sell sandwiches and plates as reimagined versions of traditional Peruvian food such as "Pollo a la Brasa" and "Lomo Saltado". Since their opening a few years ago, they have had enough success to open two more locations. I can personally attest that their "Papa a la Huancaina" is fantastic. Jojo PDX: Jojo PDX is a food truck focused on selling fried chicken sandwiches and "jojo" french fries. While this is not a Peruvian restaurant, I put it as our main competitor for a few reasons. The first reason is that we, as a small food cart, have been selling fried chicken sandwiches and are therefore always compared to Jojo. This is because no one in this city gets more accolades and is mentioned more in social media and articles than Jojo. Their social media presence, and their omnipresence in the mainstream Portland food scene is undeniable. In my opinion, whoever is doing the best in the city should be considered my main competition if my plan is to be the best that I can. There are a few things that set Alpaca Lunch aside from our competitors. While Casa Zoraya has cornered the market of north Portland with upscale Peruvian food, we fill that spot for the people of southeast Portland, while offering a few more financially accessible options. While Tita's Kitchen has a following in the southeast, we offer a wider variety of Peruvian classics with our seasonal rotating menu. Our unique take on the dishes Tita's Kitchen also sells, will set us apart. What makes us different from Jojo PDX is our third culture Peruvian concept and the flavors and dishes that it presents. Growing up as a Third Culture Kid in Peru, I was exposed to a whole world of flavors, spices and traditions that have made me who I am today. The traditional American style of the Jojo brand is different enough from what we're doing to put it in an entirely different category.
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