Salty's Clam Shack | Application Preview
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General Information
Business Registration Number: 82-4432193
Location: Stonington, CT, United States
Length of Operation: 1-5
Number of Employees: 26-50 Employees
Annual Gross Income: $500k to $1M
Annual Gross Expense: $250k to $500k
Open to Loans: NO
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Funding Usage
We would like to purchase a dishwasher for our kitchen. We have had the most trouble hiring an individual to wash dishes. And also keeping up with the dishwashing. This limits our ability to get orders out in a timely manner thus decreasing our sales. (and customers get frustrated with the wait time). I have set aside $2,000 to purchase a commercial dishwasher but the cost is approximately $10,000.
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Business Plan
We have added an ice cream window. Last year we only sold cones, this year we are adding milkshakes and sundeas. We are also in the process of applying for a beer and wine permit. We are having additional picnic tables built right now to allow for more seating. I believe we have a strong business model and the potential to become very successful. Our clam shack is the only take out restaurant at the Weakapaug end of Misquamicut Beach which puts us in a great position to capture sales. We also have a large parking lot which is very important at Misquamicut beach. We have outside dining with a nice inlet and small beach for our customers. But most importanatly, we LOVE running a clam shack and have the motivation and perserverence to be great!
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Self Identified Competition
Down at the other end of the beach is a restaurant called Two Little Fish. They also sell the same items on our menu. They are far enough away so that we tend to attract different beach goers. The one thing they have that we dont is a beer and wine permit. We have applied and should be able to sell beer and wine too. There is a store next door that sells ice cream, too. We capture our clam shack customers because they are already at our restaurant and we offer discounts if you get ice cream from us. The beach club across the street has a take out window for members only. They sell more deli items not clam shack food. They send customers our way because they do not have a business model that includes food sales. They're receive income from membership and parking. We have a large and loyal customer base and a great reputation. Our outside seating area is grassy and has an inlet with a small beach for kids (and parents) to play. We also have plenty of parking which is difficult at the beach.
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Contact Applicant
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