Habitable | Application Preview
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General Information
Business Registration Number: 027564730
Location: germantown, NY, United States
Length of Operation: 1-5
Number of Employees: 1-10 Employees
Annual Gross Income: Less than $100k
Annual Gross Expense: Less than $100k
Open to Loans: YES
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Funding Usage
The funds will cover tech costs which are mostly for data scientists and data visualization work. Other costs for maintenance for the MailChimp subscription instagram ads to grow the audience and for a social media editor. Other costs may include further refining the tool and paying small salaries to the founder and editor.
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Business Plan
My go to market strategy will start by using organic social marketing and storytelling strategy to build engagement with the core audience of Gen Z and Millenials who represent 62% of those who buy and sell a home who are most concerned about climate risk. We will sell the reports and then branch out to realtors. We intend to expand the data coverage of our risk reports (right now in US and Canada) internationally. The upside is limitless. $100k is a really lean amount to launch a business. My plan is a great one to fund because it has a revenue stream that will kick in almost immediately. With the security of this money in the bank, we would be able to achieve hockey stick growth in potentially the first year.
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Self Identified Competition
My top two competitors are not-for-profits - First Street Foundation and Climate Check. Both are approaching this audience from a data scientist lens. I'm a brander and journalist and i know how people need to receive this climate risk information - in a way that is branded and friendlier and not so scientific. I have expanded on both of their data and will be presenting information in a way that is digestible and useful. Neither of my competitors know how to monetize or brand this, nor do they know or have experience with this audience segment. I have proven success launching to this demographic. I answered this above. I have commercial and consumer expertise that is missing in both of my competition. My habitable risk reports will eat their lunch! :)
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