load it of detroit | Application Preview
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General Information
Business Registration Number: 221464876400
Location: Dearborn Heights, MI, United States
Length of Operation: 1-5
Number of Employees: 26-50 Employees
Annual Gross Income: $500k to $1M
Annual Gross Expense: $100k to $250k
Open to Loans: YES
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Funding Usage
Funding will be used for purchase and or lease of building, working capital, equipment, staff, marketing, liquor license, renovations, and food purchases.
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Business Plan
Load It, LLC (“the Company”) is a startup restaurant and sports bar located in Detroit, Michigan (Detroit Metro). The Company will offer a delicious and unique menu that is unlike any sports bar in the area. The menu includes more than 32 different variations of loaded fries, loaded burgers, a complete salad bar and other tasty options. Load It will feature a full bar that serves several domestic, imported and craft beers along with specialty cocktails and wine options. In addition, the Company will offer soft drinks, juices and non-alcoholic cocktails. Load It will focus on sourcing local produce and protein that will benefit both the Company and Michigan’s own ranchers and farmers. The atmosphere of Load it will be friendly, fun and welcoming. The Company will host watch parties for sporting events and will have several televisions throughout the restaurant playing a variety of live sports. Food challenges, and merchandise giveaways will also be part of the fun. Load It will present the Detroit area with a better restaurant and sports-bar environment with a great, unique menu. Bars and restaurants are a nearly $18 billion industry in Michigan that will employ nearly 480,000 people by 2029, according to the National Restaurant Association. Load It will be in a busy, high-traffic area near city and county offices, schools, and numerous hotels and office buildings. In just Detroit, there is a population of over 670,000 and an increasingly lively urban core area with growing entertainment options. Load It will add to this and also draw from throughout Wayne County’s 1.7 million in people and a metro-area population of over 5.4 million people. The metro area has a workforce of more than 2.5 million, with numerous major employers and several colleges, making it a prime area for a concept like Load It. Marketing for Load It will include a combination of time-tested methods including traditional marketing, social media and a robust search engine optimization and online marketing campaign. The Company will also include radio and television advertising. Load It will host a grand opening event that will be advertised weeks in advance to get people excited about the new restaurant and sports bar. The Company will invite local food bloggers, and media to the grand opening to reach any potential customers. Load It is being led by its professional and business savvy owner, Byron Whigham. Mr. Whigham has a niche for creating delicious and unique food combinations and enjoys cooking. He is passionate about customer service and providing a friendly and welcoming experience at Load It. Byron Whigham is dedicated to ensuring the long-term success and sustainable profitability of Load It through astute financial oversight and solid business practices. Load It is seeking a loan in the amount of $800,000. This will fund start-up operations, including the purchase or lease of existing building, outfitting the restaurant, and purchasing supplies. The loan will also act as operating capital during the first few months of operation. 1.1 Objectives Secure funding Capture a large majority of the restaurant business within a several mile radius Make Load It the destination of choice within the region Grown revenue on an annual basis Provide exceptional, friendly customer service and experience Build Customer base 1.2 Keys to Success Create a best of breed restaurant and bar that has outstanding food offerings that promote loyal, long-term customers Having a loyal customer base- It is important to ensure a high level of regular customers who spread good word-of-mouth recommendations to others. Offer customers a superior product at a reasonable price and provide exceptional customer service Enact a comprehensive, multi-pronged marketing campaign Careful brand and image development that gets people excited about the Company Astute financial oversight and solid business practices that will make the Company successful 2.0 Company Summary Load It of Detroit is a startup limited liability company (LLC) registered in the state of Michigan on October 14, 2021. 2.1 Company Location Load It will be located in Detroit, Michigan or the surrounding Metro area. 2.2 Company Ownership Load It of Detroit, LLC will be solely owned by Byron Whigham (100%). 2.3 Pre-Operating Source and Use of Funds Investors should invest in me because I plan to take this company nation wide with franchises. This will be an icon going agains hooters, buffalo wild wings, and twin peaks.
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Self Identified Competition
Hooters, Twin Peaks, Buffalo Wild Wings Load It, LLC (“the Company”) is a startup restaurant and sports bar located in Detroit, Michigan (Detroit Metro). The Company will offer a delicious and unique menu that is unlike any sports bar in the area. The menu includes more than 32 different variations of loaded fries, loaded burgers, a complete salad bar and other tasty options. Load It will feature a full bar that serves several domestic, imported and craft beers along with specialty cocktails and wine options. In addition, the Company will offer soft drinks, juices and non-alcoholic cocktails. Load It will focus on sourcing local produce and protein that will benefit both the Company and Michigan’s own ranchers and farmers. The atmosphere of Load it will be friendly, fun and welcoming. The Company will host watch parties for sporting events and will have several televisions throughout the restaurant playing a variety of live sports. Food challenges, and merchandise giveaways will also be part of the fun. Load It will present the Detroit area with a better restaurant and sports-bar environment with a great, unique menu. Bars and restaurants are a nearly $18 billion industry in Michigan that will employ nearly 480,000 people by 2029, according to the National Restaurant Association. Load It will be in a busy, high-traffic area near city and county offices, schools, and numerous hotels and office buildings. In just Detroit, there is a population of over 670,000 and an increasingly lively urban core area with growing entertainment options. Load It will add to this and also draw from throughout Wayne County’s 1.7 million in people and a metro-area population of over 5.4 million people. The metro area has a workforce of more than 2.5 million, with numerous major employers and several colleges, making it a prime area for a concept like Load It. Marketing for Load It will include a combination of time-tested methods including traditional marketing, social media and a robust search engine optimization and online marketing campaign. The Company will also include radio and television advertising. Load It will host a grand opening event that will be advertised weeks in advance to get people excited about the new restaurant and sports bar. The Company will invite local food bloggers, and media to the grand opening to reach any potential customers. Load It is being led by its professional and business savvy owner, Byron Whigham. Mr. Whigham has a niche for creating delicious and unique food combinations and enjoys cooking. He is passionate about customer service and providing a friendly and welcoming experience at Load It. Byron Whigham is dedicated to ensuring the long-term success and sustainable profitability of Load It through astute financial oversight and solid business practices.
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Contact Applicant
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