In The Holler LLC | Application Preview
In The Holler LLC is seeking government grants primarily to fund a marketing campaign and to install electricity at their site, with estimated costs between $17,000 and $20,000. The company plans to utilize billboards on major highways, signage along highways near their location, and extensive direct mailing campaigns to promote their business, which involves hosting weekend events for artists, crafters, antique dealers, and flea market vendors.
The business aims to create local job opportunities, including roles such as parking attendants and cashiers. Their events will take place from April to October, and they anticipate community involvement and growth in attendance, particularly due to the lack of competition within a 50-mile radius.
In terms of funding justification, the owner highlights a 100% payback rate despite currently managing high credit card debt, which is attributed to the impact of the pandemic on finances. They emphasize a commitment to fulfilling their financial obligations. Competition in the area is minimal, with only two noted competitors being indoor markets situated over 50 miles away. The outdoor setting of their events, compliant with state guidelines, is positioned as a competitive advantage over these indoor alternatives.
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General Information
Business Registration Number: 853308042
Location: Macfarlan, WV, United States
Length of Operation: 32
Number of Employees:
Annual Gross Income:
Annual Gross Expense:
Open to Loans: YES
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Funding Usage
Most of it will be used on the marketing campaign and bringing electricity in the field. I spoke with the electrical engineer and it will cost $17,000 to $20,000 to install the transformers and bring down the electric. I want to put up billboards on I77, I79, and Hwy 50 which is all within a 50 mile radius. I will also be setting up signs every five miles along highway 47 which is what the acreage is on. II will be doing 2000-5000 flyers and another 10,000 posters. Then I have Direct Mailing through the ppost office for marketing 10,000 postcards right to potential customer's doors.
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Business Plan
I would like this business to grow by expanding within the site itself. Getting the community involved and offering jobs to the neighbors. I will be needing the help from parking attendant to cashier. I will continue to grow as I promote the event to nearby artists and crafters. This will go on every weekend, Thursday through Sunday, April Through October. I plan to grow by encouraging new Antique dealers to come and set up, as well as flea market vendors and yard salers. There isn't a competition near me for 50 miles. I have 100% payback rate. Yes, my score is low right now, and that is because I am over extending on my credit cards while waiting to work with an investment opportunity. But, I always pay my debts and pay them on time. I just haven't been able to put any extra during this pandemic year.
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Self Identified Competition
There are only two that I have found. Rinky Dinks about 50 miles north of here and one in Summersville, WV which is 65 miles south of here off of I79 Both of the flea markets I mentioned are indoor. I will be in open air and will be properly spaced via the state guidelines.
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Contact Applicant
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