Valerie Rose Jewelry | Application Preview
Valerie Rose Jewelry is seeking government grants to acquire inventory essential for expanding their jewelry sales. The funding will support their website offerings and enhance product variety, which is crucial for business growth.
The company heavily relies on social media platforms like TikTok for community engagement, while utilizing Instagram and Facebook for sales. They believe that an increased product selection will drive further growth.
Valerie, the owner with two decades of online selling experience on platforms like Ebay, Etsy, and Shopify, is passionate about providing stylish yet affordable jewelry. The main product line focuses on 925 sterling silver options in rose gold, yellow gold, and rhodium vermeil, with tiered offerings including 14K vermeil and solid gold. The jewelry features a selection of authentic gemstones, having already secured a large sample of verified rainbow moonstone rings.
In terms of competition, they identify Moon Magic, Brilliant Earth, and Zales as key players in the market. Valerie's competitive advantage lies in her determination and goal-oriented approach. She aims to build a strong brand over the next five years and to generate $100,000 in revenue within the upcoming year through effective use of social media and influencer partnerships.
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General Information
Business Registration Number: 88-4007674
Location: Fargo, ND, United States
Length of Operation: 1-5
Number of Employees: 1-10 Employees
Annual Gross Income: Less than $100k
Annual Gross Expense: Less than $100k
Open to Loans: YES
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Funding Usage
The funding would be used to obtain inventory for the business so we can sell the jewelry that we obtain. We would need to have the funding to support the options on the website.
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Business Plan
Social media is a major aspect of our business and we will continue to grow our community. We see Tiktok as our community then Instagram/Facebook as our selling points. The more product that we have as a selection, the more that we are obtain growth. I have sold online for 20 years through Ebay, Etsy, and now Shopify. I am a very goal-oriented individual who sees opportunity in the business of selling jewelry. Our main line of jewelry will be for those who like 925 sterling silver in rose gold, yellow gold, or rhodium vermeil. The reason for this is I believe jewelry should look expensive, but shouldn't weigh your wallet down. The next tier would be 14K vermeil then solid gold. I have a wide array of stones to choose from my supplier (some examples: alexandrite, rainbow moonstone, london blue topaz, rutilated quartz, moissanite, rose quartz, mystic topaz). I have already obtained a large sample (300 pieces) of rainbow moonstone rings and have had them verified for authenticity via the Gemological Institute of America. I am very dedicated to providing real stones and helping people live a more frugal lifestyle away from diamonds.
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Self Identified Competition
Moon Magic is one of our biggest competitors. They reside in Singapore, but have a warehouse in the US that ships out their product. Brilliant Earth. Zales. I have a knack for not taking no for an answer. I like to find the why. I am a goal-oriented person who thrives under pressure. My goal in 5-years is to create an established brand. My goal in the next year is to obtain 100K in revenue via our social media, influencer deals, and Shopify.
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Contact Applicant
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