GYM SLUT | Application Preview
Gym Slut is seeking government grants to enhance its brand and expand its presence in the activewear market. The total funding requested is $11,500, allocated as follows: $1,500 for creative content production, $1,500 for website and digital assets, $1,500 for social media management, $1,500 for SEO and online reputation, $1,500 for digital marketing and paid ads, $1,500 for brand strategy and management, and $1,000 for branding and design.
The business plan aims for substantial growth over the next five years, focusing on effective marketing strategies and collaboration with brand management experts. Expansion plans include entering high-end retail outlets like Saks Fifth Avenue and Nordstrom, alongside launching a fresh juice bar.
The motivation for funding approval lies in Gym Slut's mission to empower women through activewear that reflects their confidence and individuality. The brand emphasizes quality fabrics that enhance comfort and fit, while its unique style naming approach, inspired by male figures, adds a playful touch that resonates with women.
The competitive landscape includes top competitors like Lici Fit, Davis Active, and Blue Body Brazil, who offer women's activewear at premium prices. The activewear industry is projected to reach a billion-dollar valuation by 2024-2025, indicating a robust market demand.
Gym Slut's unique positioning and innovative concept differentiate it from competitors, presenting a compelling case for funding support to realize its vision.
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General Information
Business Registration Number: 852679078
Location: Houston, TX, United States
Length of Operation: 1-5
Number of Employees: 1-10 Employees
Annual Gross Income: Less than $100k
Annual Gross Expense: Less than $100k
Open to Loans: YES
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Funding Usage
$1500 Creative Arsenal (producing brand content photography and videography) $1500 Website and Digital Assets (building a professional and real estate on multiple platforms) $1500 Social media Management $1500 SEO PR and Online Reputation $1500 Digital Marketing and Paid Ads $1500 Brand Strategy and Management $1000 Branding and Design (Brand guides, logo packs, Packaging. design, and printed collateral )
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Business Plan
My plan to grown the brand over the next five years is to have great marketing. Hiring a brand strategy and management to help me build the brand. Also expand into high end stores like Saks Fifth , Nordstorms, and The Webster. Also expanding in the a fresh juice bar for the brand. Gym Slut is an active wear brand created for women. To encourage them to be naturally who they are which is seductive, sexy, confident, and unapologetic about it and expressing that through activewear. We want to give our customers great quality fabrics that move with their body. To allow comfort and flatter the shape. My brand is uniquely qualified to do this because there is nothing on the market like this and there are so many women who would love and be able to resonate with the brand. For so many reasons. One being the styles are name after a guy that tells a different story about that particular guy. That every women would be able to relate to which makes the brand fun and different.
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Self Identified Competition
Lici Fit Davis Active Blue Body Brazil Are my top 3 competitors and they are able to sell women's active wear at a luxury price point. The market is currently demanding for it and will be a billion dollar industry by 2024-2025. My brand is uniquely qualified to do this because there is nothing on the market like this and there are so many women who would love and be able to resonate with the brand. For so many reasons. One being the styles are name after a guy that tells a different story about that particular guy. That every women would be able to relate to which makes the brand fun and different.
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Contact Applicant
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