Rogue American Apparel | Application Preview
Rogue American Apparel is applying for government grants to enhance their business operations. The majority of the funding will go towards expanding inventory by purchasing new blank apparel and introducing new designs and products. A portion of the funds will also be allocated for increasing marketing expenses, particularly in Facebook ads and Google SEO.
The business plan focuses on diversifying their product offerings to appeal to various demographics and lifestyles. They aim to grow their email marketing list, which currently has over 120,000 subscribers, and expand their social media presence, boasting over 1 million combined followers. Additionally, the company has set a goal to position itself for a potential sale within the next five years.
Rogue American Apparel highlights its veteran ownership and its commitment to supporting the military community with an on-site gym that is free for military personnel, law enforcement, and first responders. The company has raised over $60,000 for various military-related charities, reinforcing its dedication to these communities.
In terms of competition, they cite companies like Grunt Style, Savage Tactical, Nineline Apparel, and Zero Foxtrot. However, Rogue American Apparel believes its competitive edge lies in its authentic approach and quality products, many of which are made in the USA. The company handles its own fulfillment, enabling them to provide personalized service such as handwritten notes and special extras for customers. Their designs are inspired by the warrior culture mindset, ensuring that each product carries a deeper meaning and strengthens their connection with customers.
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General Information
Business Registration Number: 81-4281001
Location: Austin, TX, United States
Length of Operation: 11plus
Number of Employees: 1-10 Employees
Annual Gross Income: $500k to $1M
Annual Gross Expense: $500k to $1M
Open to Loans: NO
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Funding Usage
Inventory will be the largest with purchasing new blanks and adding new designs and products. Next would be increasing marketing expenses (FB ads, Google SEO).
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Business Plan
Adding new products to expand to different demographics and more lifestyle. We want to continue to grow our email list (over 120k subscribers) and social media platforms (over 1Mil followers combined) and eventually position to sell the business within the next 5 years. On top of being veteran owned and operated we have a gym on site that is free for military, law enforcement, and first responders. We are very active in the military community raising over $60k for various organizations (Raider Project, Brothers in Arms Foundation, the Navy Seal Foundation, etc).
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Self Identified Competition
Gruntstyle, Savage Tacticans, Nineline Apparel, Zero Foxtrot We stay true to our roots and we do our own thing. We not only deliver a quality made product with some products being proudly made in the USA, but we beat our competitors on delivery. We do all of our own fulfillment as others use fulfillment companies and this gives us the opportunity to write handwritten notes and throw in extra goodies. We like to keep a close rapor with our customers. All of our designs have a meaning behind it with lots of our inspiration coming from the warrior culture mindset and ethos.
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Contact Applicant
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