Spock's Sanctuary | Application Preview
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General Information
Business Registration Number: 88-3861215
Location: Fontanelle, IA, United States
Length of Operation: 1-5
Number of Employees: 1-10 Employees
Annual Gross Income: Less than $100k
Annual Gross Expense: Less than $100k
Open to Loans: NO
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Funding Usage
We plan on using this to expand our team, refine and further our product development, and to make our services and resources more customer friendly, as currently we are looking for our form to work in stride with our function.
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Business Plan
In the next five years, we plan on expanding all of our efforts, including through social media education, product development for further animal species, and making more products in house to improve profitability. We plan to revolutionize the approach pet stores take to educating the public and in providing them with the resources they need. While many small businesses are trying to stay afloat as is, Spock's Sanctuary is already nearing profitability in it's first year of service. This said, our goal is not just profitability, but to completely change the approach we have in animal care and education. Many mainstream pet stores do not take the care to actually educate their employees about each of the animals, let alone the consumer. While it is easy to look at an animal as just a product, worrying only about profitability, rather than providing that animal and consumer with the resources they truly need, rather than those that sell for a high price. We have found that many consumers are dissatisfied with the current state of pet stores, and that is what we are trying to change. Consumers will come back to a store they can trust, there has thus far been no alternative in many places.
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Self Identified Competition
The large mainstream pet stores are "PetSmart" and "PetCo", and in our area, we have "Aqualand". While each of these provides services to exotics, their focus is much more broad. We have done a good amount of customer discovery and research on other pet stores across the nation, and have found that in many departments, these pet stores are prioritizing a wider scope rather than refining their scope into a smaller customer base. While in many ways this makes sense, our goal is quality over quantity. We would strive to better ourselves before expanding into some of the more mainstream pets. We have found that this is where the most need is in our industry. I was once told, "If you serve everyone, you serve no one". While other stores do many things well, we have found that they are missing the mark on almost all of their exotic pet care and resources. We plan to fix this by focusing on one aspect of the pet industry and mastering it by providing tried and true products that aren't just profitable, but safe and cost effective for the consumer as well. This is why we have our sanctuary as part of our business, we want to show people when they get an animal everything that comes with it after the initial purchase. The care is often something that is overlooked when making that initial purchase.
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