Blush DIY Lashes | Application Preview
Blush DIY Lashes is seeking a $20,000 grant to elevate its business during its critical second year. The funding will help pay off existing debts and facilitate partnerships with local salons for product sales. The owner is focused on developing a comprehensive marketing strategy that leverages social media and influencers to expand her customer base from 500 to 1,000 within the coming year.
She emphasizes the challenges of securing funds, particularly for women and mothers, and expresses a strong determination to succeed despite these obstacles. Blush DIY Lashes differentiates itself from competitors like Lashify and Flutterhabit by offering lightweight lash extensions designed for at-home application. This unique selling point not only provides a more natural look but also saves customers both time and money by eliminating salon visits.
-
General Information
Business Registration Number: 0006039642
Location: Minot, ND, United States
Length of Operation: 1-5
Number of Employees: 1-10 Employees
Annual Gross Income: Less than $100k
Annual Gross Expense: Less than $100k
Open to Loans: NO
-
Funding Usage
I would love to be able to get my business more off of the ground. With a $20k loan I should be able to pay some debts I have from the business and move forward with pursuing my business. I am looking into working with local salons to sell my products. I have been in business for about a year now. Most businesses fail within the first year, but I am determined to not be one of those statistics.
-
Business Plan
I plan on implementing a larger marketing strategy with social media and influencers. Right now I have a customer base of about 500. I would like to double that within the next year and get into local salons to sell my product. It can be hard to get your business off the ground without money in your pocket. This is especially a challenge for women and mothers. I don’t want to fail. I want to succeed, but doing so without funding is tough. I am hard working and I know my business will succeed if I put the effort into it.
-
Self Identified Competition
Lashify, Flutterhabit, Lilac St I sell lash extensions you can do from home. The biggest difference between the larger brands and mine is that my lashes have a lightweight clear band. The other competitors sell bulky heavy lashes. Mine are more natural and they save you money and time by not having to go to a salon!
-
Contact Applicant
Subscribe to our Administrator Dashboard to gain full access to this application. Learn More
